Prefaced by Bj rn Stigson, President of the World Business Council for Sustainable Development, this book is one of the few that treats this topic by putting representatives of industry at centre stage. The book systematically addresses the drivers, the tools, and sector-specific elements that play a role in this process. The five chapters in Part I are devoted to a general introduction to eco-efficiency and the related challenges to industry in its implementation. Part II contains 23 case studies, almost all written by industrial experts who tell how they deal with the challenge: what the motivators are, what tools can be used and how they can be implemented, and what are the specific elements in sectors like building, electronics and packaging. These contributions come from multinationals like Unilever, Procter & Gamble, Akzo Nobel, Philips and Ciba-Geigy, as well as small and medium sized enterprises from such sectors as the building and furniture trades.

Preface When you write a book like this after ten years' working as an environmental specialist, you end up with something that reflects your career. Of course, when I started working at the Ministry of the Environment in the Netherlands, I could not foresee that I would now be at TNO, nor that I would have performed research into chlorine, PVC, waste, etc. , that would come to form the basis for this book. But step by step, with some coincidence and with the support of several people - who were probably unaware of the crucial role that, with hindsight, they played - I arrived at a position where I could start to consider this enterprise. At this point I shall try something dangerous - thanking a few of those people who gave that support. At the same time, it is obvious that I cannot mention them all. I hope that those whom I do not mention will forgive me. A first, crucial moment in this sequence of events came quite soon after I joined TNO in 1990. Just a few weeks later, all the senior staff in my section decided to leave in order to set up their own company. I decided to stay at TNO. As a consequence, I had to manage it on my own.

Sustainable consumption and production (SCP) was adopted as a priority area during the World Summit on Sustainable Development in Johannesburg in 2002 and has since become one of the main vehicles for targeting international sustainability policy. Sustainable consumption focuses on formulating equitable strategies that foster the highest quality of life, the efficient use of natural resources, and the effective satisfaction of human needs while simultaneously promoting equitable social development, economic competitiveness, and technological innovation. But this is a complex topic and, as the challenges of sustainability grow larger, there is a need to re-imagine how SCP policies can be formulated, governed and implemented. The EU-funded project "Sustainable Consumption Research Exchanges" (SCORE!) consists of around 200 experts in the field of sustainable innovation and sustainable consumption. The SCORE! philosophy is that innovation in SCP policy can be achieved only if experts that understand business development, (sustainable) solution design, consumer behaviour and system innovation policy work together in shaping it. Sustainable technology design can be effective only if business can profitably make the products and consumers are attracted to them. To understand how this might effectively happen, the expertise of systems thinkers must be added to the mix. System Innovation for Sustainability 1 is the first result of a unique positive confrontation between experts from all four communities. It examines what SCP is and what it could be, provides a state-of-the-art review on the governance of change in SCP policy and looks at the strengths and weaknesses of current approaches. The SCORE! experts are working with actors in industry, consumer groups and eco-labelling organisations in the key consumption areas of mobility, food and agriculture, and energy use and housing - responsible for 70% of the life-cycle environmental impacts of Western societies - with the aim of stimulating, fostering or forcing change to SCP theory in practice. The System Innovation for Sustainability series will continue with three further volumes of comprehensive case studies in each of these three critical consumption areas. Each chapter of this book examines problems and suggests solutions from a business, design, consumer and system innovation perspective. It primarily examines the differing solutions necessary in the consumer economies of the West, but also comments on the differing needs in rapidly emerging economies such as China, as well as base-of-the-pyramid economies. The System Innovation for Sustainability series is the fruit of the only major international research network on SCP and will set the standard in this field for some years to come. It will be required reading for all involved in the policy debate on sustainable production and consumption from government, business, academia and NGOs for designers, scientists, businesses and system innovators.

Sustainable development has become a central perspective in environmental strategies around the world. It is clear that neither governments nor businesses have the capability to bring about sustainability on their own. Therefore, collaboration has emerged as a central concept. At the same time it is obvious that someone has to take the lead in the development towards sustainability. This book focuses on different forms of collaboration emerging between various actors. The objective of the book is to more systematically explore the different roles and relationships between partnership and leadership.

Basically, both partnership and leadership can be seen in a positive and negative way: for example, as far as partnership is concerned, we can assume that the path towards sustainability can be paved by parties coming together, taking some initiative collaborating. On the opposite, partnership and consensus-based decisions can be seen as an obstacle to foster radical changes in production and consumption patterns. Similarly, leadership can be seen as an obstacle to sustainable development if leaders form close circles and are not willing to share experiences with other actors; but leadership could also be considered as an important element to keep concepts and practices forward. The book holds this double perspective: explaining, mapping and analyzing different goals/formats/methods of more and less collaborative approaches, but at the same time taking a critical approach to the theme by understanding related risks, effects, prospects and corrective actions.

Next to a conceptual part, the book brings together case-studies from around the world. The focus is in describing and understanding various formats of collaboration and critically evaluating its effects and prospects. A concluding chapter discusses the role of partnership and leadership in realizing various levels of environmental innovations: optimization and re-design, that usually affect only a small part of the production/consumption structure, and much more complicated, radical innovations that have to deal with societal (sub)systems.

The book is in part an edited version of selected papers presented during the 1998 Greening of Industry Conference in Rome on the subject, enriched with contributions of other invited authors.

The EU-funded project "Sustainable Consumption Research Exchanges" (SCORE!) consists of around 200 experts in the field of sustainable innovation and sustainable consumption. The SCORE! philosophy is that innovation in SCP policy can be achieved only if experts that understand business development, (sustainable) solution design, consumer behaviour and system innovation policy work together in shaping it. Sustainable technology design can be effective only if business can profitably make the products and consumers are attracted to them. To understand how this might effectively happen, the expertise of systems thinkers must be added to the mix. The publication in 2008 of System Innovation for Sustainability 1 was the first result of a unique positive confrontation between experts from all four communities. It examined what SCP is and what it could be, provided a state-of-the-art review on the governance of change in SCP policy and looked at the strengths and weaknesses of current approaches. System Innovation for Sustainability 3 is the second of three books of case studies covering respectively the three key consumption areas of mobility, food and agriculture, and energy use and housing - responsible for 70% of the life-cycle environmental impacts of Western societies - with the aim of stimulating, fostering or forcing change to SCP theory in practice. The availability of healthy food for all is a basic human need. Yet, primarily due to higher food prices, the overall number of undernourished people in the world increased from 923 million in 2007 to 963 million in 2008 - the vast majority of whom live in developing countries. Experts estimate that close to half of the human impact on the environment is directly or indirectly related to food production and consumption. Food production, distribution, consumption and disposal are important in terms of land and resource use, pollution and emissions, biodiversity and landscape design. Also of key importance are health issues and issues surrounding the satisfaction of citizens' basic needs: more than 200 million adults in the European Union are overweight or even obese due to unhealthy diets and too little exercise. Sustainability issues are now clearly on the agenda for food producers and market actors, politicians and regulators, as well as being increasingly important in the decisions consumers make about food. A large number and variety of efforts to stimulate sustainability have been instigated and numerous studies, research programmes and publications have addressed such issues. Agri-food issues have also been prominent in the evolving definition of what sustainability means. This book focuses largely on providing answers to the question of how food production and consumption systems can stay within the limits of the carrying capacity of our natural environment. But it also considers the challenges of food security and nutrition in the context of sustainability and a growing world population. The book first analyses the state of the art in sustainable agriculture and food production in Europe. Eleven case studies follow, examining issues such as food policy, greening mainstream agricultural systems, organic farming, farmers' markets, sustainable food networks, eco-labelling, consumer behaviour, slow food and fair trade. Finally, a concluding chapter summarises what has been learned by the 60-plus experts active in the SCORE! food project. In brief: bottom-up and top-down processes have to be linked, industrialised nations must reduce their meat consumption, and agriculture should become a multifunctional sustainable system not only producing food but also delivering other services such as energy and material production, CO2 storage and recreation - which would have the added benefit of improving farmers' socioeconomic situations. The System Innovation for Sustainability series is the fruit of the first major international research network on SCP and will set the standard in this field for some years to come. It will be required reading for all involved in the policy debate on sustainable production and consumption from government, business, academia and NGOs for designers, scientists, businesses and system innovators.

Selling products used to be the standard way of doing business. Traditionally, it is left to the user to transform the purchase of a product into something that fulfils effectively a final-user need. Today, two streams of research - business management and sustainability - normally with very distinct perspectives on the world, have surprisingly converged to form a common conclusion: selling products is old-fashioned business. Companies should switch their focus to selling need fulfilment, satisfaction, or experiences. Or, in other words, selling integrated solutions or product-services. The business management literature argues that, by focusing on the integrated, final-client needs, and delivering integrated solutions fulfilling these needs, companies will be able to improve their position in the value chain, enhance added value of their offering, and improve their innovation potential. In a business world where many products are becoming equally well-performing commodities, this strategy is one of the ways to avoid a sheer competition on price - a type of competition that Europe never can win with emerging and low-cost economies such as China. In that sense, product-services can mean new business for old Europe. The sustainability knowledge stream argues that need-focused solutions could be inherently more sustainable than products. Product-services could offer the value of use instead of the product itself and decrease the environmental load in two ways. First, companies offering the service would have all the incentives to make the (product-)system efficient, as they get paid by the result. Second, consumers would be encouraged to alter their behaviour as they gain insight into all the costs involved with the use. Until today, the connections and interchange between the two research streams have been quite limited. The question of whether product-services truly are the avenue to a sustainable world is still under discussion. This book aims to develop a systematic view on this issue. The potential of product-services to enhance competitiveness and contribute to sustainable development prompted the EU to invest heavily in the theme under the EU's 5th Framework Programme (FP5; 1997-2002). A variety of research and development projects in the field were supported under the umbrella of the Sustainable Product Development Network (SusProNet). These included MEPSS (Methodology Product Service Systems); Home Services; HiCS (Highly Customerised Solutions); Prosecco (Product-Service Co-design); and Innopse (Innovation Studio and exemplary developments for Product-Service). The projects were undertaken by a mix of European research institutions and companies including Orange, Philips and Nokia. Some of these projects focused on developing methods that could help industries change their output from a product to a service. Others focused on the development of new product-services or solutions (HiCS, Prosecco, Innopse), and yet others tried to analyze under which circumstances product-services are likely to be implemented and accepted by consumers (Home Services). One project focused on dissemination of the concept to SMEs (Lean Services). Other projects focused purely on new product-service development, such as Brainfridge (an intelligent fridge managing its supply chain), ASP-NET (application service providers), Protex (intelligent enzymes) and IPSCON (receivers for wireless telephones). New Business for Old Europe brings together the key outputs from all of these groups to present a state-of-the-art collection on product-service development, prospects and implications for competitiveness and sustainability. The book has a number of aims. First, it attempts to bridge the gap between business and sustainability literature to lead to a better-founded understanding of the business drivers for embarking on product-service development, and its relation with sustainability and competitiveness. Second, the book reviews the large amount of studies that have developed toolkits, methods and approaches that can support marketers, product developers and strategists in business to develop product-services, selects the best-practice approaches and analyses any gaps. Third, the book examines what opportunities there are for product-service development in a variety of key areas including base materials, information and communication technologies, offices, food and households. Each chapter in this section discusses the area, developments that will stimulate or hinder the market opportunities for product-services, product-service examples, and typical implementation challenges for product-services in that area. These chapters serve as a quick introduction for companies interested in developing product-services in a specific area. Fourth, the book translates all the lessons into suggested approaches for product-service development by companies. Annexes include a lightweight "product-service development manual" and an alphabetical list of useful underlying tools.

Preface When you write a book like this after ten years' working as an environmental specialist, you end up with something that reflects your career. Of course, when I started working at the Ministry of the Environment in the Netherlands, I could not foresee that I would now be at TNO, nor that I would have performed research into chlorine, PVC, waste, etc. , that would come to form the basis for this book. But step by step, with some coincidence and with the support of several people - who were probably unaware of the crucial role that, with hindsight, they played - I arrived at a position where I could start to consider this enterprise. At this point I shall try something dangerous - thanking a few of those people who gave that support. At the same time, it is obvious that I cannot mention them all. I hope that those whom I do not mention will forgive me. A first, crucial moment in this sequence of events came quite soon after I joined TNO in 1990. Just a few weeks later, all the senior staff in my section decided to leave in order to set up their own company. I decided to stay at TNO. As a consequence, I had to manage it on my own.

Sustainable development has become a central perspective in environmental strategies around the world. It is clear that neither governments nor businesses have the capability to bring about sustainability on their own. Therefore, collaboration has emerged as a central concept. At the same time it is obvious that someone has to take the lead in the development towards sustainability. This book focuses on different forms of collaboration emerging between various actors. The objective of the book is to more systematically explore the different roles and relationships between partnership and leadership.

Basically, both partnership and leadership can be seen in a positive and negative way: for example, as far as partnership is concerned, we can assume that the path towards sustainability can be paved by parties coming together, taking some initiative collaborating. On the opposite, partnership and consensus-based decisions can be seen as an obstacle to foster radical changes in production and consumption patterns. Similarly, leadership can be seen as an obstacle to sustainable development if leaders form close circles and are not willing to share experiences with other actors; but leadership could also be considered as an important element to keep concepts and practices forward. The book holds this double perspective: explaining, mapping and analyzing different goals/formats/methods of more and less collaborative approaches, but at the same time taking a critical approach to the theme by understanding related risks, effects, prospects and corrective actions.

Next to a conceptual part, the book brings together case-studies from around the world. The focus is in describing and understanding various formats of collaboration and critically evaluating its effects and prospects. A concluding chapter discusses the role of partnership and leadership in realizing various levels of environmental innovations: optimization and re-design, that usually affect only a small part of the production/consumption structure, and much more complicated, radical innovations that have to deal with societal (sub)systems.

The book is in part an edited version of selected papers presented during the 1998 Greening of Industry Conference in Rome on the subject, enriched with contributions of other invited authors.

Prefaced by Bj rn Stigson, President of the World Business Council for Sustainable Development, this book is one of the few that treats this topic by putting representatives of industry at centre stage. The book systematically addresses the drivers, the tools, and sector-specific elements that play a role in this process. The five chapters in Part I are devoted to a general introduction to eco-efficiency and the related challenges to industry in its implementation. Part II contains 23 case studies, almost all written by industrial experts who tell how they deal with the challenge: what the motivators are, what tools can be used and how they can be implemented, and what are the specific elements in sectors like building, electronics and packaging. These contributions come from multinationals like Unilever, Procter & Gamble, Akzo Nobel, Philips and Ciba-Geigy, as well as small and medium sized enterprises from such sectors as the building and furniture trades.