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'[T]here is, as with all the chapters, an excellent set of
suggested further reading...' - Management Learning `Postgraduate
students should find this a useful book, since it focuses on issues
specific to their requirements. The philosophical underpinnings,
methodology and practicalities of research are all discussed within
the context of postgraduate research' - International Small
Business Journal This wide-ranging text comprehensively overviews
management research and research methodology. The authors take the
reader through all the major stages of the research process and
introduce the key methods. After highlighting the different
contexts and purposes, strategies and tactics, programmes and
processes of management research, the authors provide detailed
coverage of the relevant research approaches and methods. They
discuss the interrelationship of theoretical and empirical
research, and how these apply to practice. The implications of
using quantitative and qualitative methods are examined, and
practical advice is given on the available analysis techniques and
software packages.
Doing Research in Business and Management has been written to help students obtain a thorough understanding of the main methodological issues and options that are available to them as business and management researchers undertaking a masters or doctoral degree. Doing Research in Business and Management takes the reader through all of the important issues that need to be understood if a competent piece of research is to be produced at the masters or doctoral level in the business and management studies. The authors explain the interrelationship between the theoretical and empirical research as well as the differences between positivism and phenomenology. Not only do they put these concepts in context for the business and management student, but they go on to discuss how these different approaches are used in practice. Furthermore, the authors discuss the implications of quantitative and qualitative approaches to research. The book offers high-level advice on different numerical techniques available to researchers as well as different software packages that may be used for analyzing qualitative data. The book also discusses the use of the Internet to support research in masters and doctoral programs. A wide range of research tactics are discussed and the reader is offered examples of how these have been used in recent dissertations or theses for masters or doctoral degrees. In addition, the book takes an in-depth look at the case study, one of the most important approaches used by business and management students. Finally the book looks closely at how masters and doctoral degrees are evaluated by examiners and provides a checklist that students may use to ensure that they have complied with all the research requirements for their masters or doctoral degree. Doing Research in Business and Management will be of interest to all business and management students thinking about or obtaining their masters or doctoral degree.
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