The first of three volumes, the five sections of this book cover a variety of issues important in developing, designing, and analyzing data to produce high-quality research efforts and cultivate a productive research career. First, leading scholars from around the world provide a step-by-step guide to doing research in the social and behavioral sciences. After discussing some of the basics, the various authors next focus on the important building blocks of any study. In section three, various types of quantitative and qualitative research designs are discussed, and advice is provided regarding best practices of each. The volume then provides an introduction to a variety of important and cutting-edge statistical analyses. In the last section of the volume, nine chapters provide information related to what it takes to have a long and successful research career. Throughout the book, example and real-world research efforts from dozens of different disciplines are discussed.

The first of three volumes, the five sections of this book cover a variety of issues important in developing, designing, and analyzing data to produce high-quality research efforts and cultivate a productive research career. First, leading scholars from around the world provide a step-by-step guide to doing research in the social and behavioral sciences. After discussing some of the basics, the various authors next focus on the important building blocks of any study. In section three, various types of quantitative and qualitative research designs are discussed, and advice is provided regarding best practices of each. The volume then provides an introduction to a variety of important and cutting-edge statistical analyses. In the last section of the volume, nine chapters provide information related to what it takes to have a long and successful research career. Throughout the book, example and real-world research efforts from dozens of different disciplines are discussed.

Written by an interdisciplinary team of global experts covering diverse research methods - including research design, research tools, and statistical techniques - this volume focuses on advanced research methods for anyone working in the social and behavioral sciences. The information needed to perform research in the laboratory, the field, or online is mapped out to provide specific applications and tools in applying each method. The issues surrounding reliability, validity, and obtaining consent are explained alongside detailed descriptions of the impact of pre-knowledge on participant behavior, the ways that researchers unintentionally influence participants, and tips on administering suspicion probes and debriefings. The book then lays out bio-physiological measures, eye-tracking methods and technologies, the construction of questionnaires, and reaction-time methodologies without assuming too much prior knowledge. The basics of Bayesian analysis, item response analysis, social network analysis, and meta-analysis are also summarised as the editors combine innovative methods and statistics to showcase how to perform quality research.