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The truth is, being a yoga business owner isn’t easy. But it is
absolutely possible to succeed when you have access to the tools
and techniques for success used by close to 1,000 yoga teachers and
studio owners who built their successful yoga businesses from the
ground up. Your Yoga Business gives you the chance to learn exactly
what it takes to build real and sustainable growth as a yoga
business owner—without having to learn everything the hard way.
In this one-of-a-kind resource, renowned yoga business expert Ava
Taylor shares her insights and real-life experiences to give you an
honest look at what it really takes to thrive in today’s
environment. Learn what works—and what doesn’t—and apply the
insights to your own business and philosophy. You’ll find
“homework activities” in each chapter, supplemented with 36
downloadable and customizable business forms available online, to
guide you through the process of reimagining your business by
envisioning your dreams, telling your story, and crafting your
visual identity; defining your goods and services such as types of
sessions, workshops, trainings, immersions, retreats, and products
and merchandise; building a business plan by clarifying your dreams
and setting your goals; refining your message by mastering
consistent and courageous marketing; implementing your plan by
creating connections and identifying strategies; and getting it
done by knowing how to be the boss you need to be. Create the
business you’ve always dreamed of with Your Yoga Business. It is
your road map to success. Earn continuing education credits/units!
A continuing education exam that uses this book is also available.
It may be purchased separately or as part of a package that
includes both the book and exam. Note: A code for accessing
HKPropel is included with all print books.
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