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Improving your life is much easier than you think. Whether it's
losing weight, sleeping more, or restoring your work/life balance -
the secret is to start small. For years, we've been told that being
more healthy and productive is a matter of willpower: that we
should follow the latest fad and make constant changes to our
lifestyles. But whether in our diets, fitness plans or jobs,
radical overhauls never work. Instead we should start with quick
wins - and embed new, tiny habits into our everyday routines. The
world expert on this is Silicon Valley legend BJ Fogg, pioneering
research psychologist and founder of the iconic Behaviour Design
Lab at Stanford. Now anyone can use his science-based approach to
make changes that are simple to achieve and sticky enough to last.
In the hugely anticipated Tiny Habits, BJ Fogg shows us how to
change our lives for the better, one tiny habit at a time. Based on
twenty years research and his experience coaching over 40,000
people, it cracks the code of habit formation. Focus on what is
easy to change, not what is hard; focus on what you want to do, not
what you should do. At the heart of this is a startling truth -
that creating happier, healthier lives can be easy, and
surprisingly fun.
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Persuasive Technology - Second International Conference on Persuasive Technology, PERSUASIVE 2007, Palo Alto, CA, USA, April 26-27, 2007. Revised Selected Papers (Paperback, 2007 ed.)
Yvonne de Kort, Wijnand IJsselsteijn, Cees Midden, Berry Eggen, B. J. Fogg
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R1,570
Discovery Miles 15 700
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Ships in 10 - 15 working days
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This book constitutes the thoroughly refereed post-proceedings
of the Second International Conference on Persuasive Technology for
Human Well-Being, PERSUASIVE 2007, held in Palo Alto, CA, USA, in
April 2007.
The 37 revised full papers presented were carefully reviewed and
selected from numerous submissions for inclusion in the book. The
papers are organized in topical sections on technology that
motivates health behavior, persuading people with video games, new
form factors for persuasive technology, surrounded by high-tech
persuasion, controlling people by using digital punishment,
technology that motivates groups to unify, how peers influence you
online, new insights into web persuasion, persuasive agents on the
screen, using digital images to persuade, persuasion via mobile
phones, insights into persuasion principles, and perspectives on
persuasive technology.
Can computers change what you think and do? Can they motivate you
to stop smoking, persuade you to buy insurance, or convince you to
join the Army?
"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive
Technology Lab at Stanford University. Fogg has coined the phrase
"Captology"(an acronym for computers as persuasive technologies) to
capture the domain of research, design, and applications of
persuasive computers.In this thought-provoking book, based on nine
years of research in captology, Dr. Fogg reveals how Web sites,
software applications, and mobile devices can be used to change
people's attitudes and behavior. Technology designers, marketers,
researchers, consumers-anyone who wants to leverage or simply
understand the persuasive power of interactive technology-will
appreciate the compelling insights and illuminating examples found
inside.
Persuasive technology can be controversial-and it should be. Who
will wield this power of digital influence? And to what end? Now is
the time to survey the issues and explore the principles of
persuasive technology, and B.J. Fogg has written this book to be
your guide.
* Filled with key term definitions in persuasive computing
*Provides frameworks for understanding this domain
*Describes real examples of persuasive technologies
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