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Showing 1 - 2 of 2 matches in All Departments
Praise for Competing for Capital "An indispensable guide for investor relations and communication
counselors alike. With more individual investors in the market than
ever before, this book makes navigating the new regulatory playing
field much more possible--and makes clear the path to
victory." "More than simply writing a textbook on IR, Bruce Marcus shares
his wealth of experience and critical viewpoint with those seeking
to understand a fast-changing profession." "Bruce Marcus puts some solid ground under the shifting
landscape of being an investor relations professional. A must-read
primer for public companies." "As the song lyrics go, 'everything old is new again, ' but this
time with a vengeance. Disclosure has always been the touchstone of
securities laws, but now more disclosure is required on a real-time
basis with heightened accountability. Competing for Capital is a
must-read for those in the securities industry, providing insights
into securities markets, the information age and technology, and
their impact on the job of investor relations professionals.
Investors come in all shapes and sizes from around the globe, and
investor relations personnel have their work cut out for them to
provide clear, comprehensible, and comprehensive information,
accessible to the novice and sophisticate alike. Competingfor
Capital shows them the way." "Competing for Capital puts our recent turbulent financial
marketplace in context, provides solid information for both new and
experienced investor relations practitioners, and offers insights
into the future of IR--all in Bruce Marcus's easy-reading
style." "Competing for Capital aptly illustrates how investor relations
has become a major corporate responsibility in generating trust,
and how the profession must realize now more than ever that the
needs of investors have changed because of technology, regulation,
and globalization."
The acknowledged bible on investor relations Investor relations is an essential facet of any publicly traded company, inevitably affecting its stock price, investments, and liquidity. Maximizing Your Investor Relations provides practical guidance needed to master this complex undertaking and advocate persuasively on your company's behalf to achieve greater recognition and value. Comprehensive and thoughtful, it focuses on controlling the day-to-day mechanics of investor relations to more effectively compete for capital. BRUCE W. MARCUS (Easton, Connecticut) has held senior executive positions with Mobil Corporation, Arthur Young & Co., and Coopers and Lybrand. SHERWOOD LEE WALLACE (Northbrook, Illinois) is President and CE of the Investor Relations Company.
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