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Wireless networks are facing growing demand for high capacity,
better coverage, support of new applications and broad range of
services. In this book, the authors first present an overview of
beamforming antennas and millimeter wave communications followed by
a discussion on the challenges and issues facing MAC and multi-hop
routing in the wireless networks with beamforming antennas. Then,
they discuss various MAC and routing protocols that are
specifically designed to address those issues and exploit the
benefits of millimeter wave and beamforming antennas. Authors also
present a framework to provide Quality of Service (QoS) in
contention-based wireless networks with beamforming antennas.
Finally, the book is concluded with a discussion on open research
topics for future generation WLAN systems.
Digital marketing emerged as a natural response by companies and
vendors to leverage and benefit from the significant consumer
concentration on digital channels. This proliferation of IT
applications and the enormous presence of customers in digital
channels generate a large number of products and customer data.
Machine learning and artificial intelligence are game-changing
techniques in digital marketing to analyze this data. This analysis
helps marketers to personalize the sales tools toward individuals,
optimize their operations, and minimize expenditure. Contemporary
Approaches of Digital Marketing and the Role of Machine
Intelligence demonstrates relevant theories of digital marketing
along with tools, techniques, methods, and strategies. It also
identifies the research gaps for effective digital marketing tools,
techniques, and methods and builds a bridge between digital
marketing strategies and business plans for organizations. Covering
topics such as digital marketing, metaverse, and visitor
experience, this premier reference source is an essential resource
for business leaders and managers, marketers, IT managers, data
analysts, social media analysts, students and educators of higher
education, researchers, and academicians.
Digital marketing emerged as a natural response by companies and
vendors to leverage and benefit from the significant consumer
concentration on digital channels. This proliferation of IT
applications and the enormous presence of customers in digital
channels generate a large number of products and customer data.
Machine learning and artificial intelligence are game-changing
techniques in digital marketing to analyze this data. This analysis
helps marketers to personalize the sales tools toward individuals,
optimize their operations, and minimize expenditure. Contemporary
Approaches of Digital Marketing and the Role of Machine
Intelligence demonstrates relevant theories of digital marketing
along with tools, techniques, methods, and strategies. It also
identifies the research gaps for effective digital marketing tools,
techniques, and methods and builds a bridge between digital
marketing strategies and business plans for organizations. Covering
topics such as digital marketing, metaverse, and visitor
experience, this premier reference source is an essential resource
for business leaders and managers, marketers, IT managers, data
analysts, social media analysts, students and educators of higher
education, researchers, and academicians.
In this book, the authors first present an overview of the
challenges and issues facing MAC and routing in multi-hop wireless
networks with beamforming antennas. Subsequently, we discuss
various MAC and routing protocols that are specifically designed to
address those issues and hence exploit the benefits of beamforming
antennas. We also present a framework to provide Quality of Service
(QoS) in contention-based wireless networks with beamforming
antennas. Finally, we conclude the book with a discussion on open
research topics.
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