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During the past two decades incredible progress has been achieved
in the instruments and devices used in the biomedical field. This
progress stems from continuous scientific research that has taken
advantage of many findings and advances in technology made
available by universities and industry. Innovation is the key word
and in this context legal protection and intellectual property
rights (IPR) are of crucial importance. This book provides students
and practitioners with the fundamentals for designing biomedical
devices and explains basic design principles. Furthermore, as an
aid to the development of devices and products for healthcare, it
presents a brief description of the human body, covering anatomy
and physiology, that will assist the reader in understanding the
origin of biosignals, their significance and the technology to be
used in their measurement. Issues concerning IPR and protections
are also fully discussed, with examples and opportunities for IPR
exploitation.
This book explores how music can improve skills that are impaired
in some neurodevelopmental disorders, including ADHD (attention
deficit hyperactivity disorder), autism, and Rett syndrome.
Rehabilitation interventions based on the use of music, termed
"music therapy", are relatively widespread, but not all are
supported by empirical evidence. This book offers readers an
updated and scientifically grounded perspective on this theory and
argues that music can be effective in promoting the acquisition of
some basic mental abilities. Chapters present some of the latest
research and data on how musical activities can lead children
affected by neurodevelopmental disorders to improve those skills,
including examples of training programs and exercises. The book
will be a valuable resource for therapists, rehabilitators,
psychologists, educators, musicians, researchers, as well as anyone
interested in exploring the potential in music for human growth.
Creativity is a topic that has gained increasing interest over the
past decades and, unlike other topics which have sudden "moments of
glory" and then quickly become neglected, it is an issue that
continues to attract the attention of researchers and
practitioners, overcoming the fluctuating fashions and curiosity of
the moment. For this reason, it can be useful to consider
periodically what is new about creativity. The aim of this book is
to discuss recent developments in the field of creativity. More
precisely, attention has been paid to four aspects. Firstly, the
concept of creativity changes as a consequence of transformations
in the social and cultural environment. Thus, the way creativity is
meant needs to be always updated by referring it to new requests
and goals. Secondly, new theoretical constructs are proposed or
unsuspected links between creativity and other notions are
explored, so as to revise the old concepts. Thirdly, new research
methods and instruments are devised and investigators have new
opportunities to shed light on further aspects of creativity.
Finally, both researchers and professionals discover new fields
where creativity can be cultivated and trained, broadening the
range of possible applications. A variety of subjects are addressed
by following different approaches and by considering different
aspects of creativity. Hopefully this should allow readers to have
an updated view of what is currently debated and investigated in
the field of theory and research about the psychological processes
involved in creativity.
Companies have a wide basket of possibilities to enlarge their
market view and catch new opportunities if they opt for a different
segmentation approach, based on the job customers need to get done.
The present study discusses the meaning of product recategorization
in order to overcome conventional market segmentation techniques,
which tend to establish a bi-univocal relation between a product
and an addressed cluster. This research examines the behavior
adopted by tesa, a multinational company leader in the production
of adhesive tapes, to conquer the Arts & Entertainment market;
it outlines the importance of including customers' opinions and
needs in order to be profitable, underlining that this is not only
a B-2-C requirement, but also a B-2-B one. It highlights that
technology does not always represent the most important and
successful innovation driver. The paper is focused on the numerous
recently discovered tape applications in the show business world
and on a new artistic trend, represented by the tape art.
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