Despite the proliferation of marketplace advocacy campaigns, there has been little professional or academic research published evaluating the potential outcomes of this form of communication on audiences. Ostensibly the last book devoted to advocacy advertising was published in 1977. While the political and social changes of the 1970s are often credited with the rise of advocacy campaigns among many industries, surging public and media criticism regarding issues such as the environment and energy in recent years have made marketplace advocacy campaigns commonplace in today's advertising landscape. Given the political nature of marketplace advocacy and the potential ramifications on public policy, a quantitative assessment of stakeholder perceptions of marketplace advocacy is important for both professional and academic researchers interested in understanding the persuasive potential of marketplace advocacy. This book develops a model of marketplace advocacy influence based on relevant literature in advertising, marketing, social psychology, public relations, and political communication, and evaluates the model using a case study and statistical analyses. While this form of advocacy is relatively specialized, it represents an increasingly important and prevalent form of advocacy. It is important for both scholars and practitioners to understand how these campaigns may influence overall trust in the sponsoring industry as well as public acceptance of an industry's agenda. The model developed and tested in this book provides credence for the idea that these campaigns may be effective at accomplishing both of these objectives and demonstrates how industry approval, the overall goal of marketplace advocacy, might be achieved. By incorporating environmental concern as a measure of statistical control in both the model testing and follow-up analyses, the model also provides evidence of the moderating influence of heightened levels of environmental concern on marketplace advocacy outcomes. The book also provides an historical account of marketplace advocacy and describes several campaign case studies for context. This is an important book for researchers in the areas of corporate social responsibility, environmental advocacy, issue advertising, and public opinion. This book may also be appropriate for advanced advertising and public opinion classes.

For all the time we spend craving leisure time, discussing it, dreaming about it and planning for it, few among us use it well. Now, cozy up in a comfortable chair with this book and share a margarita with couples who have found a way to fill their retirement years with passion, purpose, and potential. Listen as singles discuss how they live comfortably in Mexico on just their Social Security. Visit with retirees who have discovered the joy of making a difference in their community. You'll laugh, cheer and cry with these gutsy gringos as they transition from their structured working lives to rewarding retirements in Mexico. They tell it like it is-the rewards and the frustrations. The boomers talk about moving to Lakeside, the real costs of living here, security, crime, health care options, community, what they miss from back home, and their answers to that oft-asked question from friends and loved ones: "But what do you do all day?" This book is unlike any book you've read about moving to or living in Mexico. It doesn't focus on the the wheres, the whats and the hows. Instead, you're invited to appreciate-up close and personally-the experience of retiring on Lake Chapala's beautiful north shore.

Lively and replete with names, this book is a must for everyone, not only those with German-speaking ancestors. Founded in 1827 in Carlisle, Pennsylvania, to support missionaries in the Indian Territory, Ohio, Indiana and Illinois, "The Weekly Messenger of the German Reformed Church" soon became a huge success. Pastors began sending in, together with their subscription money, notices of deaths and marriages and other interesting bits of information, not only about members of their church but about anybody they knew. The newspaper gave fascinating details on marriages, deaths, parsons taking up new posts, appointments complete with lists of references, reports of accidents, murders ("the fiendish influence of Intemperance"), arrests, convictions, hangings, and even good news, of the founding of scholarships and acts of human kindness ($30,000 returned by honest hack driver). As far as locale is concerned, entries are not limited to happenings in Pennsylvania, Maryland, Virginia and the Carolinas, but stretch as far as Florida, Missouri, Michigan (more than twenty-two states in all) and even Europe and Asia. However, the true value of the newspaper lies not in its scope but in the detailed information given in its columns. Death notices, for instance, give not only full names but often also the precise cause of death (sometimes quite graphically), occupation and the names of survivors, attending physicians and other regular visitors. Rosters of people who gave to collections and who paid their subscriptions, lists of those who attended schools or were elected to sit on boards, and a full-name index add to the value of this work.