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Practical advice on how to promote your library and how to better
understand and serve library users Real-Life Marketing and
Promotion Strategies in College Libraries is a how-to guide to
marketing and promotional activities that will raise your library's
visibility in the face of increased competition from other
information providers. Academic librarians draw on their own
experiences with real-life examples of what works (and what
doesn't) when developing, implementing, and evaluating on-campus
marketing initiatives. You'll learn how to use surveys, focus
groups, advertising, target audiences, community outreach, and
public relations to learn more about the needs of your library's
users, how to make improvements to meet those needs, and how to
communicate those improvements to students and faculty. Academic
librarians just getting started or well into their careers will
benefit from the book's practical approach to using marketing and
promotional techniques that are effective and affordable. Each
article of Real-Life Marketing and Promotion Strategies in College
Libraries includes tables, figures, and appendices that provide
tangible examples of marketing and promotional activities that
really work. The book also includes a bibliography of effective
marketing resources that's kept up-to-date through an accompanying
Web site. Real-Life Marketing and Promotion Strategies in College
Libraries shows you how to: incorporate the results of LibQUAL+ and
student focus groups into your short- and long-range planning use
posters, displays, brochures, newspaper ads, and giveaways in your
public relations campaigns get the word out to the community about
your library and its services use the right media to match your
message with your audience increase awareness of your library's
virtual reference services use postcards to promote your services
collaborate with students to develop an advertising campaign
implement a marketing action plan stage large-scale special events
and programs and a whole lot more! Real-Life Marketing and
Promotion Strategies in College Libraries is an essential
professional resource for practicing academic librarians and
library directors at colleges and universities.
Practical advice on how to promote your library and how to better
understand and serve library users Real-Life Marketing and
Promotion Strategies in College Libraries is a how-to guide to
marketing and promotional activities that will raise your library's
visibility in the face of increased competition from other
information providers. Academic librarians draw on their own
experiences with real-life examples of what works (and what
doesn't) when developing, implementing, and evaluating on-campus
marketing initiatives. You'll learn how to use surveys, focus
groups, advertising, target audiences, community outreach, and
public relations to learn more about the needs of your library's
users, how to make improvements to meet those needs, and how to
communicate those improvements to students and faculty. Academic
librarians just getting started or well into their careers will
benefit from the book's practical approach to using marketing and
promotional techniques that are effective and affordable. Each
article of Real-Life Marketing and Promotion Strategies in College
Libraries includes tables, figures, and appendices that provide
tangible examples of marketing and promotional activities that
really work. The book also includes a bibliography of effective
marketing resources that's kept up-to-date through an accompanying
Web site. Real-Life Marketing and Promotion Strategies in College
Libraries shows you how to: incorporate the results of LibQUAL+ and
student focus groups into your short- and long-range planning use
posters, displays, brochures, newspaper ads, and giveaways in your
public relations campaigns get the word out to the community about
your library and its services use the right media to match your
message with your audience increase awareness of your library's
virtual reference services use postcards to promote your services
collaborate with students to develop an advertising campaign
implement a marketing action plan stage large-scale special events
and programs and a whole lot more! Real-Life Marketing and
Promotion Strategies in College Libraries is an essential
professional resource for practicing academic librarians and
library directors at colleges and universities.
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