With storytelling and collaboration as core principles, industry insiders Adam Leipzig (former President of National Geographic Films), and Barry Weiss (former head of animation at Sony Pictures), with Michael Goldman (prominent journalist and industry expert), guide students through the skills and the craft of video and filmmaking. With unparalleled access to the industry's most accomplished and insightful professionals, budding filmmakers will learn techniques from the very best. This book is one students will keep, and keep using, for years. The book can be purchased with the breakthrough online resource, LaunchPad, which combines an e-book with a wealth of time-saving teaching and learning tools. This includes additional case studies and videos tools which enable instructors create video assignments for the class, group, and individual. Launchpad also includes a selection of How Do I? videos - exclusive interviews with filmmakers that offer real advice to students.