There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWordsand related marketing technologies.The Definitive Guide toGoogle AdWords will walk you through every step needed to maximize your marketing and advertising power. Everything related to theplatformsarecovered in detailaccount setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more.Learn totake fulladvantage of all of the marketingoptions available throughAdWords, including: Geo-targeting, distribution, and placementof ads Advanced account management and budget strategies Keywords, metrics, and ROI management Tools such as Keywords Editor, Website Optimizer, and Conversion Optimizer Mobile marketing implementations and strategies Working with the various APIs available for developers

With The Definitive Guide to Google AdWords, you will learn how AdWords works and how you can harness its power to increase your visibility and dramatically impact your potential for increased revenue. What you'll learn The hows, whys, and history of SEM and Pay-Per-Click web technologies How to set up and manage a Google AdWords account How to create and manage tightly focused ad campaigns The technology behind AdWords Selecting the best keywords and phrases to trigger your ad on a search page ROI management of your campaigns Optimizing the quality of your landing page Using AdWords for mobile marketing on smart phones and tablets Who this book is for

Anyone looking to increase revenue through a web-based presence cannot do without the techniques and instructions outlined inThe Definitive Guide to Google AdWords. Table of Contents SEMand the Google Ecosystem AdWords in Depth Marketing with AdWords Getting Started with AdWords Local Advertisingand Location Targeting Keyword Strategy Creating Adsand Landing Pages The Display Network Mobile Advertising with AdWords Account Management and Optimization Google Analyticsand Actionable Data Testing with WebSite Optimizer

Get ready for model-driven application development with SQL Server Modeling This book covers Microsoft's SQL Server Modeling (formerly known under the code name "Oslo") in detail and contains the information you need to be successful with designing and implementing workflow modeling. BeginningSQL Server Modeling will help you gain a comprehensive understanding of how to applyDSLs and other modeling componentsin the development of SQL Server implementations. Most importantly, after reading the book and working through the examples, you will have considerable experience using SQL Modeling components, because the book and accompanying source code take you through the steps of actually building solutions using the platform. Beginning SQL Server Modeling is the only book that comprehensively covers .NET application development using SQL Modeling. This book explains the critical concepts of SQL Server Modeling and model-driven development that everySQL Serverdeveloper should know. The book is simple and concise, giving readers an immediate return on their investment. After learning the lessons of this book, business process analysts and developers will be prepared to useSQLmodelingfor model-based design, development, and implementations. What you'll learn About the Repository where the specifics of the model entities and relationships reside How to use quadrant, a visual modeling tool for creating and modifying the model How to work with Intellipad, short for Intellisense Workpad, this is a text-based code editor incorporating Microsoft's implementation of code auto-completion; it is a part of Quadrant Developing with the M Programming Language specifically designed for developing domain-specific languages Model-driven development concepts by building a realistic sample application Who this book is for

This book istailored to analysts and developers, with extensive code samples and exercises.Managers and businessanalysts will be interested in understanding howSQL Modelingand model-driven development can reduce project development time and increase reusability of processes.Database and software architects will be interested in understanding how to design and implement dynamic model-driven solutions.Programmers will want to quickly ramp up on the technology to includeSQL Modelingintheir .NET development experience. Table of Contents Installing and Setting Up SQL Server Modeling Introduction to Intellipad Domain-Specific Languages 101: Lola's Lunch Counter Introduction to Quadrant M The Modeling Language SQL Server Modeling Services The Folder Pattern SQL Server Modeling Services Security