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Organisatorische Gestaltung Der Fruhen Phase Des Innovationsprozesses - Konzeptionen, Methoden Und Anwendung Am Beispiel Der... Organisatorische Gestaltung Der Fruhen Phase Des Innovationsprozesses - Konzeptionen, Methoden Und Anwendung Am Beispiel Der Automobilindustrie (German, Paperback, 2009 ed.)
Prof Dr Dieter Specht; Beata Tatarczyk
R1,916 Discovery Miles 19 160
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Beata Tatarczyk untersucht, mit welchem Ansatz Unternehmen aus der Automobilindustrie die fruhe Phase von Innovationsprozessen effektiver, effizienter und flexibler gestalten konnen. Sie entwickelt ein Organisationsstruktur- und ein Vorgehensmodell und wendet diese fur einen beispielhaften Automobilhersteller an."

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