Libraries are community connectors, places where people come together, think together, and learn together. Libraries support and nurture strong, resilient communities. Day in and day out, the library workers at these institutions are doing much more than ensuring equal and equitable access to information; and their impact stretches far beyond the books, programs, and services they facilitate. Featuring contributions from such library leaders as Rebekkah Smith Aldrich, the late Nicolette Sosulski, and Erica Freudenberger, this collection of inspiring first-hand stories from across libraryland spotlights the countless ways in which library staff are making a difference for their communities. A sharing of the hearts, minds, and spirits of library staff from across the country, the uplifting personal narratives in this book include: when a routine reference query inspired a librarian to reach out to a senior patron; how a public library's annual Diwali celebration has strengthened the social fabric of the surrounding community; the story of a library that burned down, was hit by a hurricane, got sued twice, and yet still reemerged stronger than ever; how the team at the Fayetteville Free Library (FFL) of New York has strategically nurtured a culture of innovation by integrating Syracuse University students into the staff, holding technology "open houses," and developing other initiatives; and the intervention of a public library staff member that helped a mother keep her son enrolled in school and receive his diploma. Library workers change and save lives every day, and this book is a powerful and nourishing reminder of exactly why libraries are essential.

“But this is how we’ve always done it!” Objections to taking a fresh tack are about as common as budget shortfalls, and the two are more closely related than you might think. At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow and thrive. Here they recount their story, sharing techniques for success alongside a provocative marketing philosophy that will spur libraries to move beyond their comfort zone. Focusing on creative ways to pull patrons in rather than just push the library out, this book: Steers libraries towards defining their brand, explaining why it is crucial to meeting the needs of their users and potential users Offers strategies for getting stakeholders on board and engaged, including how to address budgeting concerns Demonstrates the importance of the library’s website as the digital “main branch” of the library, with guidance for creating and promoting it Details the systematic marketing campaign undertaken at the Craighead County Jonesboro Public Library, encompassing both traditional and new media channels such as billboards, posters, newspapers, TV and radio, and mobile technology Takes the mystery out of how to use social media platforms as public awareness tools, complete with detailed strategies and step-by-step instructions Shows how to pull it all together into a manageable campaign through strong leadership and teamwork By the time readers have finished this book, they’ll have a roadmap for revolution at their own institution.