How can we use persuasion methods to make people more physically active and improve their sport and exercise experiences? How can instructors, coaches, athletes, and practitioners most effectively communicate their messages to others? Persuasion and Communication in Sport, Exercise, and Physical Activity is the first book to consider the applications of persuasion frameworks within activity-related contexts, while also summarizing the major developments relating to communication topics in these settings. It provides a state of the art review of the key developments, challenges, and opportunities within the field. It brings together international experts from the fields of social, health, and sport and exercise psychology, to give theoretical overviews, insights into contemporary research themes and practical implications, as well as agendas for future research. Covering topics such as changing attitudes towards exercise, social influence, persuasive leadership and communicating with people with physical disabilities, this book provides a contemporary approach to persuasion and communication in a sport, exercise and physical activity setting. It is an important text for upper-level undergraduate and postgraduate students, as well as academics in the fields of Sport and Exercise Science, Kinesiology, Health and Physical Activity Promotion, and related areas of Psychology.

How can we use persuasion methods to make people more physically active and improve their sport and exercise experiences? How can instructors, coaches, athletes, and practitioners most effectively communicate their messages to others? Persuasion and Communication in Sport, Exercise, and Physical Activity is the first book to consider the applications of persuasion frameworks within activity-related contexts, while also summarizing the major developments relating to communication topics in these settings. It provides a state of the art review of the key developments, challenges, and opportunities within the field. It brings together international experts from the fields of social, health, and sport and exercise psychology, to give theoretical overviews, insights into contemporary research themes and practical implications, as well as agendas for future research. Covering topics such as changing attitudes towards exercise, social influence, persuasive leadership and communicating with people with physical disabilities, this book provides a contemporary approach to persuasion and communication in a sport, exercise and physical activity setting. It is an important text for upper-level undergraduate and postgraduate students, as well as academics in the fields of Sport and Exercise Science, Kinesiology, Health and Physical Activity Promotion, and related areas of Psychology.

Margaret Thatcher was one of the most controversial figures of modern times. Her governments inspired hatred and veneration in equal measure, and her legacy remains fiercely contested. Yet assessments of the Thatcher era are often divorced from any larger historical perspective. This book draws together leading historians to locate Thatcher and Thatcherism within the political, social, cultural and economic history of modern Britain. It explores the social and economic crises of the 1970s; Britain's relationships with Europe, the Commonwealth and the United States; and the different experiences of Thatcherism in Scotland, Wales and Northern Ireland. The book assesses the impact of the Thatcher era on class and gender, and situates Thatcherism within the Cold War, the end of Empire and the rise of an Anglo-American 'New Right'. Drawing on the latest available sources, it opens a wide-ranging debate about the Thatcher era and its place in modern British history.

Scottish nationalism is a powerful movement in contemporary politics, yet the goal of Scottish independence emerged surprisingly recently into public debate. The origins of Scottish nationalism lie not in the medieval battles for Scottish statehood, the Acts of Union, the Scottish Enlightenment, or any other traditional historical milestone. Instead, an influential separatist Scottish nationalism began to take shape only in the 1970s and achieved its present ideological maturity in the course of the 1980s and 1990s. The nationalism that emerged from this testing period of Scottish history was unusual in that it demanded independence not to defend a threatened ancestral culture but as the most effective way to promote the agenda of the left. This accessible and engaging account of the political thought of Scottish nationalism explores how the arguments for Scottish independence were crafted over some fifty years by intellectuals, politicians and activists, and why these ideas had such a seismic impact on Scottish and British politics in the 2014 independence referendum.

Scottish nationalism is a powerful movement in contemporary politics, yet the goal of Scottish independence emerged surprisingly recently into public debate. The origins of Scottish nationalism lie not in the medieval battles for Scottish statehood, the Acts of Union, the Scottish Enlightenment, or any other traditional historical milestone. Instead, an influential separatist Scottish nationalism began to take shape only in the 1970s and achieved its present ideological maturity in the course of the 1980s and 1990s. The nationalism that emerged from this testing period of Scottish history was unusual in that it demanded independence not to defend a threatened ancestral culture but as the most effective way to promote the agenda of the left. This accessible and engaging account of the political thought of Scottish nationalism explores how the arguments for Scottish independence were crafted over some fifty years by intellectuals, politicians and activists, and why these ideas had such a seismic impact on Scottish and British politics in the 2014 independence referendum.

Margaret Thatcher was one of the most controversial figures of modern times. Her governments inspired hatred and veneration in equal measure, and her legacy remains fiercely contested. Yet assessments of the Thatcher era are often divorced from any larger historical perspective. This book draws together leading historians to locate Thatcher and Thatcherism within the political, social, cultural and economic history of modern Britain. It explores the social and economic crises of the 1970s; Britain's relationships with Europe, the Commonwealth and the United States; and the different experiences of Thatcherism in Scotland, Wales and Northern Ireland. The book assesses the impact of the Thatcher era on class and gender, and situates Thatcherism within the Cold War, the end of Empire and the rise of an Anglo-American 'New Right'. Drawing on the latest available sources, it opens a wide-ranging debate about the Thatcher era and its place in modern British history.

The search for social democracy has not been an easy one over the last three decades. The economic crisis of the 1970s, and the consequent rise of neo-liberalism, confronted social democrats with difficult new circumstances: tax-resistant electorates, the globalization of capital and Western de-industrialization. In response, a new bout of ideological revisionism consumed social democratic parties. But did this revisionism simply amount to a neo-liberalisation of the Left or did it propose a recognizably social democratic agenda? Were these ideological adaptations the only feasible ones or were there other forms of modernization that might have yielded greater strategic dividends for the Left? Why did some social democratic parties feel it necessary to take their revisionism much further than others?

"In Search of Social Democracy" brings together prominent scholars of social democracy to address these questions. Focusing on the social democratic heartland of Western Europe (although Australia and the United States also figure in the analysis), it gives the first detailed assessment of how the new social democratic revisionism has fared in government. The book begins by considering the underlying causes of the end of social democracy's golden age and the magnitude of the challenges faced by social democratic parties after the 1970s. It then proceeds to examine detailed case studies of how particular social democratic parties responded to this changed political terrain. Finally, it contributes to a broader conversation about the future of social democracy by considering ways in which the political thought of 'third way' social democracy might be radicalized for the twenty-first century. The contributors offer a variety of perspectives -- some are skeptical of social democracy's prospects, others more sanguine; some supportive of the performance of social democratic parties in government, others bitingly critical. But they are united by the conviction that the themes addressed in this book are crucial to understanding the current politics of the industrialized world and, in particular, to determining the feasibility of more egalitarian and democratic social outcomes than have been possible so far in the era of neo-liberalism.

The demand for equality has been at the heart of the politics of the Left in the twentieth century, but what did theorists and politicians on the British Left mean when they said they were committed to 'equality'? How did they argue for a more egalitarian society? Which policies did they think could best advance their egalitarian ideals? Equality and the British Left provides the first comprehensive answers to these questions. It charts debates about equality from the progressive liberalism and socialism of the early twentieth century to the arrival of the New Left and revisionist social democracy in the 1950s. Along the way, it examines and reassesses the egalitarian political thought of many significant figures in the history of the British Left, including L. T. Hobhouse, R. H. Tawney and Anthony Crosland. Newly available in paperback for the first time, this book demonstrates that the British Left has historically been distinguished from its ideological competitors on the Centre and the Right by a commitment to a demanding form of economic egalitarianism. It shows that this egalitarianism has come to be neglected or caricatured by politicians and scholars alike, and is more surprising and sophisticated than is often imagined. Equality and the British Left offers a compelling new perspective on British political thought that will appeal to scholars and students of British history and political theory, and to anyone interested in contemporary debates about progressive politics. -- .