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This book illustrates the foundations of status research from the
perspective of recruiting. The ever-increasing competitive pressure
on both sides of the market has led to the growing significance of
prestige in employment as an efficient yardstick of performance. At
the same time, mounting student loans make the need for a
prestigious education palpable. While prestige has always been
important in the job market, continuously increasing competitive
pressure is driving the role of prestige to new heights. This book
shows how insights from consumer research on prestige-driven
behavior can be helpful in gaining a better understanding of
applicants' motives. Furthermore, it investigates the effect of
prestige preference versus value-based, person-organization fit.
Lastly, the book reports on experimental evidence that prestigious
employer preference can provide a basis for risky decision-making
behavior. Prestige is an increasingly powerful motivator in today's
job market - one that requires a closer look.
This book illustrates the foundations of status research from the
perspective of recruiting. The ever-increasing competitive pressure
on both sides of the market has led to the growing significance of
prestige in employment as an efficient yardstick of performance. At
the same time, mounting student loans make the need for a
prestigious education palpable. While prestige has always been
important in the job market, continuously increasing competitive
pressure is driving the role of prestige to new heights. This book
shows how insights from consumer research on prestige-driven
behavior can be helpful in gaining a better understanding of
applicants' motives. Furthermore, it investigates the effect of
prestige preference versus value-based, person-organization fit.
Lastly, the book reports on experimental evidence that prestigious
employer preference can provide a basis for risky decision-making
behavior. Prestige is an increasingly powerful motivator in today's
job market - one that requires a closer look.
Examine luxury branding on a global scale, with more than fifty
cutting edge contributions from the foremost thought leaders in
luxury management and marketing. The Management of Luxury, second
edition, presents a unique snapshot of best practice insights into
the increasing challenges faced in luxury business, with
contributions shared by more than fifty global leaders on luxury
management. The highly renowned editors draw these together into
one essential handbook, ranging from luxury brand strategy, luxury
consumer behaviour and market positioning, through to management
succession, heritage, counterfeiting and competing effectively as a
luxury SME. Fully updated in its second edition, The Management of
Luxury explores the newly evolving direction of Asian market trends
and how to integrate digitalization into sales and product
strategies. Both are crucial for competitive advantage in the
luxury market, featured alongside iconic case studies such as
Burberry, Louis Vuitton and Leica. The book's value is not only in
streamlining management processes and return on investment; but
equally for those who marvel at an industry unlike any other,
striving to trust both in the conventional and innovate new paths
towards the extraordinary. Highly influential, applicable and
enlightening, it is a vital addition to every luxury business
manager's collection.
Doing research means to bravely battle several challenges at once:
not only do you try to come to grasps with your topic, conduct a
useful project, and write it all up. You also serve as crucial
motivator and hardest critic. You are expected to challenge
yourself enough to grow, but not enough to lose your wits. And
those are only two of the countless difficult balances to keep. No
wonder that especially junior researchers feel exhausting stress,
encounter intellectual and emotional cramps, and sometimes
seemingly turn into thoroughly drained ghosts at the end of their
research journey. If you are wary of your upcoming final academic
project since you have seen how others have struggled, this book is
for you. It draws together fifty useful mindsets throughout the
thesis process that can help you keep your nerves together, your
mind sharp, and your productivity up. The (junior) research
experience needs to improve. This book will help find ways to
optimize this experience. It follows the notion to consider junior
researchers first as human beings, second as citizens, and third as
researchers. Researchers are not algorithms that pick and apply
methodology to problems - researchers are people who seek
opportunities to help solve societies' problems by growing into the
ability to reliably answer questions. If you agree, then this book
is for you.
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