Expanding upon one of his high-level foundational teachings: Strategic Coach co-founder Dan Sullivan explains why achieving 10X growth is easier than going for 2X growth. Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think. 10X is not the outcome; it's a counterintuitive process you can apply every time you want exponential growth in your life and business. To make 10X possible, you must focus on expanding what Dan defines as your four most important freedoms—time, money, relationship, and purpose. As your time becomes 10X more valuable, you increasingly multiply the money you earn both in terms of amount and profitable satisfaction. As money becomes a tool you can increasingly access with greater ease, you will engage with a growing number of other freedom-motivated individuals. As both your professional and personal life fills up with 10X more unique and collaborative relationships, you will realize that your most powerful purposes in all areas become 10X more lasting and positive for everyone involved. You will be impressed by what your life has become, and the meaning and impact you're having. 10X is fundamentally about quality vs quantity, and the quality of your freedoms determines the results you achieve.

This isn’t a book about BECOMING it’s about BEING: noted psychologist Dr. Benjamin Hardy shows how to imagine the person you want to be, then BE that person now. When you do this, your imagined FUTURE directs your behavior, rather than your past. Who is your Future-Self? That question may seem trite. But it’s literally the answer to all of your life’s questions. It’s the answer to what you’re going to do today. It’s the answer to how motivated you are, and how you feel about yourself. It’s the answer to whether you’ll distract yourself on social media for hours, whether you’ll eat junk food, and what time you get up in the morning. Your imagined Future-Self is the driver of your current reality. It is up to you to develop the ability to imagine better and more expansive visions of your Future-Self. Your current view of your Future-Self is very limited. If you seek learning, growth, and new experiences, you’ll be able to imagine a different and better Future-Self than you currently can. It’s not only useful to see your Future-Self as a different person from who you are today, but it is also completely accurate. Your Future-Self will not be the same person you are today. They will see the world differently. They’ll have had experiences, challenges, and growth you currently don’t have. They’ll have different goals and priorities. They’ll have different habits. They’ll also be in a different world—a world with different cultural values, different technologies, and different challenges.

Dan Sullivan shares his simple yet profound teaching that, until now, has only been known to his Strategic Coach clients: unsuccessful people focus on 'The Gap', but successful people focus on 'The Gain'. Most people, especially highly ambitious people, are unhappy because of how they measure their progress. We all have an 'ideal', a moving target that is always out of reach. When we measure ourselves against that ideal, we're in 'the GAP'. However, when we measure ourselves against our previous selves, we're in 'the GAIN'. That is where The GAP and The GAIN concept comes in. It was developed by legendary entrepreneur coach Dan Sullivan and is based on his work with tens of thousands of successful entrepreneurs. When Dan's coaching clients periodically take stock of all that they've accomplished - both personally and professionally - they are often shocked at how much they have actually achieved. They weren't able to appreciate their progress because no matter how much they were getting done, they were usually measuring themselves against their ideals or goals. In this book you will learn that measuring your current self vs. your former self has enormous psychological benefits. And that's really the key to this deceptively simple yet multi-layered concept that will have you feeling good, feeling grateful and feeling like you are making progress even when times are tough, which will in turn will bolster motivation, confidence and future success. If you're finding that happiness eludes you no matter how much you've achieved, then learning this easy mindset shift will set you on a life-changing path to greater fulfilment and success.

'Benjamin Hardy is one of the leading voices on well-being and productivity. Willpower Doesn't Work is an insightful guide to help us thrive in today's world' Arianna Huffington If you're relying on willpower alone to help you lose weight, improve your relationships or achieve more at work, you're doomed to fail. The environment around us is far too powerful, stimulating, addicting and stressful to overcome it through sheer determination. Willpower, grit, being positive - basically, all the tools you've been told are the keys to creating lasting change in your life - are insufficient in this high-paced, information-overloaded world we live in. The only way to stop just surviving and learn to truly thrive in today's world is to proactively shape your environment. That's the premise of Willpower Doesn't Work, by organisational psychologist and Medium's most-read self-help guru Benjamin Hardy. Building on copious existing research, as well as his own experience of growing up in a broken family afflicted by addiction and drug use, Hardy explains how people can change their lives on every level by making small, impactful changes in their environment like: * Creating 'enriched environments' - using tougher challenges and self-imposed deadlines to force yourself to rise to the occasion. * Growing into your goals - using radical personal accountability to keep yourself on target and on track. * Becoming the teacher - stepping into a leadership role (even before you think you're ready) to accelerate your skills. * Rotating your environments - getting out of your rut by literally changing your physical surroundings throughout the day or week. From simple steps like removing things that conflict with your values from your environment (like junk food, junk media, even junk people), to incorporating new tools (like fasting or adding 'positive triggers' to your world), these lessons make it possible to consciously shape your surroundings so you can lead a more productive and happier life. Hardy leans on his own story of making the decision to foster three young children to illustrate how any shift, no matter how huge, can become 'the new normal' if you support that change with a productive environment.