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In Amazon: Managing Extraordinary Success in 5-D Value, Benjamin
Wall offers structured insights into strategically managing value
in the key relationships to customers, personnel, business
partners, and investors in order to improve value management at any
company. The extraordinary success of Amazon is due to
market-leading strength in three "dimensions" of value: owning the
mightiest supply chain to deliver fastest and cheapest the broadest
range of products, enhancing what customers and business partners
are doing when using the website / online ecosystem, and knowing
how to implement the optimal terms and conditions in the
after-sales customer experience. Wall takes a look at the unique
managerial skill of Amazon and how each of these organizational
areas operates externally and internally according to a separate
business logic based on a dimension of value. In an original
examination, Wall systematically evaluates Amazon by categorizing
and connecting its external and internal success factors to
dimensions of value. Each "score" on an external success factor is
linked to an internal success factor in managing processes,
organizational culture, and the business model, so that managers
and leaders can enhance their own internal success factors and move
towards the same successful external factors. Amazon looks to the
future where the near-term promise of the company is evaluated to
be in the development from online to omnichannel retail, including
the sale of services, by reviving out of Amazon's past the fourth
dimension of value: feeling how to integrate value. The long-term
potential of Amazon is set in the context of a sustainable future
for retail, based on trends arising today in meaning across
multiple communities, which is the emerging fifth dimension of
value. Amazon is projected to operate in this value dimension again
as a disruptor, and with Wall's help, managers and leaders can
reach for the same kind of success.
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