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Words and Power - Computers, Language, and U.S. Cold War Values (Hardcover, 1st ed. 2021): Bernadette Longo Words and Power - Computers, Language, and U.S. Cold War Values (Hardcover, 1st ed. 2021)
Bernadette Longo
R1,114 Discovery Miles 11 140 Ships in 10 - 15 working days

When viewed through a political lens, the act of defining terms in natural language arguably transforms knowledge into values. This unique volume explores how corporate, military, academic, and professional values shaped efforts to define computer terminology and establish an information engineering profession as a precursor to what would become computer science. As the Cold War heated up, U.S. federal agencies increasingly funded university researchers and labs to develop technologies, like the computer, that would ensure that the U.S. maintained economic prosperity and military dominance over the Soviet Union. At the same time, private corporations saw opportunities for partnering with university labs and military agencies to generate profits as they strengthened their business positions in civilian sectors. They needed a common vocabulary and principles of streamlined communication to underpin the technology development that would ensure national prosperity and military dominance. investigates how language standardization contributed to the professionalization of computer science as separate from mathematics, electrical engineering, and physics examines traditions of language standardization in earlier eras of rapid technology development around electricity and radio highlights the importance of the analogy of "the computer is like a human" to early explanations of computer design and logic traces design and development of electronic computers within political and economic contexts foregrounds the importance of human relationships in decisions about computer design This in-depth humanistic study argues for the importance of natural language in shaping what people come to think of as possible and impossible relationships between computers and humans. The work is a key reference in the history of technology and serves as a source textbook on the human-level history of computing. In addition, it addresses those with interests in sociolinguistic questions around technology studies, as well as technology development at the nexus of politics, business, and human relations.

Words and Power - Computers, Language, and U.S. Cold War Values (Paperback, 1st ed. 2021): Bernadette Longo Words and Power - Computers, Language, and U.S. Cold War Values (Paperback, 1st ed. 2021)
Bernadette Longo
R1,081 Discovery Miles 10 810 Ships in 10 - 15 working days

When viewed through a political lens, the act of defining terms in natural language arguably transforms knowledge into values. This unique volume explores how corporate, military, academic, and professional values shaped efforts to define computer terminology and establish an information engineering profession as a precursor to what would become computer science. As the Cold War heated up, U.S. federal agencies increasingly funded university researchers and labs to develop technologies, like the computer, that would ensure that the U.S. maintained economic prosperity and military dominance over the Soviet Union. At the same time, private corporations saw opportunities for partnering with university labs and military agencies to generate profits as they strengthened their business positions in civilian sectors. They needed a common vocabulary and principles of streamlined communication to underpin the technology development that would ensure national prosperity and military dominance. investigates how language standardization contributed to the professionalization of computer science as separate from mathematics, electrical engineering, and physics examines traditions of language standardization in earlier eras of rapid technology development around electricity and radio highlights the importance of the analogy of "the computer is like a human" to early explanations of computer design and logic traces design and development of electronic computers within political and economic contexts foregrounds the importance of human relationships in decisions about computer design This in-depth humanistic study argues for the importance of natural language in shaping what people come to think of as possible and impossible relationships between computers and humans. The work is a key reference in the history of technology and serves as a source textbook on the human-level history of computing. In addition, it addresses those with interests in sociolinguistic questions around technology studies, as well as technology development at the nexus of politics, business, and human relations.

Transnational Research in Technical Communication - Stories, Realities, and Reflections (Hardcover): Nancy Small, Bernadette... Transnational Research in Technical Communication - Stories, Realities, and Reflections (Hardcover)
Nancy Small, Bernadette Longo
R2,769 Discovery Miles 27 690 Ships in 10 - 15 working days
Transnational Research in Technical Communication - Stories, Realities, and Reflections (Paperback): Nancy Small, Bernadette... Transnational Research in Technical Communication - Stories, Realities, and Reflections (Paperback)
Nancy Small, Bernadette Longo
R1,048 Discovery Miles 10 480 Ships in 10 - 15 working days
Edmund Berkeley and the Social Responsibility of Computer Professionals (Hardcover): Bernadette Longo Edmund Berkeley and the Social Responsibility of Computer Professionals (Hardcover)
Bernadette Longo
R2,421 Discovery Miles 24 210 Ships in 10 - 15 working days

Edmund C. Berkeley (1909 - 1988) was a mathematician, insurance actuary, inventor, publisher, and a founder of the Association for Computing Machinery (ACM). His book Giant Brains or Machines That Think (1949) was the first explanation of computers for a general readership. His journal Computers and Automation (1951-1973) was the first journal for computer professionals. In the 1950s, Berkeley developed mail-order kits for small, personal computers such as Simple Simon and the Braniac. In an era when computer development was on a scale barely affordable by universities or government agencies, Berkeley took a different approach and sold simple computer kits to average Americans. He believed that digital computers, using mechanized reasoning based on symbolic logic, could help people make more rational decisions. The result of this improved reasoning would be better social conditions and fewer large-scale wars. Although Berkeley's populist notions of computer development in the public interest did not prevail, the events of his life exemplify the human side of ongoing debates concerning the social responsibility of computer professionals. This biography of Edmund Berkeley, based on primary sources gathered over 15 years of archival research, provides a lens to understand social and political decisions surrounding early computer development, and the consequences of these decisions in our 21st century lives.

Edmund Berkeley and the Social Responsibility of Computer Professionals (Paperback): Bernadette Longo Edmund Berkeley and the Social Responsibility of Computer Professionals (Paperback)
Bernadette Longo
R1,801 R1,531 Discovery Miles 15 310 Save R270 (15%) Ships in 12 - 17 working days

Edmund C. Berkeley (1909 - 1988) was a mathematician, insurance actuary, inventor, publisher, and a founder of the Association for Computing Machinery (ACM). His book Giant Brains or Machines That Think (1949) was the first explanation of computers for a general readership. His journal Computers and Automation (1951-1973) was the first journal for computer professionals. In the 1950s, Berkeley developed mail-order kits for small, personal computers such as Simple Simon and the Braniac. In an era when computer development was on a scale barely affordable by universities or government agencies, Berkeley took a different approach and sold simple computer kits to average Americans. He believed that digital computers, using mechanized reasoning based on symbolic logic, could help people make more rational decisions. The result of this improved reasoning would be better social conditions and fewer large-scale wars. Although Berkeley's populist notions of computer development in the public interest did not prevail, the events of his life exemplify the human side of ongoing debates concerning the social responsibility of computer professionals. This biography of Edmund Berkeley, based on primary sources gathered over 15 years of archival research, provides a lens to understand social and political decisions surrounding early computer development, and the consequences of these decisions in our 21st century lives.

Spurious Coin - A History of Science, Management, and Technical Writing (Hardcover): Bernadette Longo Spurious Coin - A History of Science, Management, and Technical Writing (Hardcover)
Bernadette Longo
R595 Discovery Miles 5 950 Out of stock

Spurious Coin constructs a cultural history of technical writing in the United States and the system of scientific knowledge and power it controls. Embedded in this history are tensions between scientific and liberal arts knowledge-making that render technical writing both the genuine and counterfeit corn of scientific knowledge within our culture. When scientific knowledge is made by scientists and engineers, it can circulate as genuine currency in an economy where communication makes knowledge. When scientific knowledge is made by liberal-arts trained technical writers, however, it circulates as spurious currency and threatens the purity of the knowledge economy.

Longo constructs this cultural history around a framework of five intellectual trends: the use of clear, correct English, maximum efficiency of production and operation; the need to contribute to a general fund of scientific knowledge for the betterment of the human condition; the tension between the role of science and art within a culture; and a redemptive urge to purify language and standardize practice.

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