A media and advertising CEO explains how his world shapes ours
The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications. It means that David Verklin, CEO of one of the world's largest ad-buying companies, and his clients-the world's largest advertisers-control what TV programs get aired, what magazines get published, and how Google and Yahoo stay in (very healthy) business. In Watch This, Listen Up, Click Here, Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries. Readers will learn why their favorite shows get cancelled, why Oprah gives away cars, and how money, people, politics, and new technologies are transforming TV, the Internet, radio, magazines, and other media Americans consume every day.
David Verklin (New York, NY) is CEO of Carat Americas, the world's largest independent media buying operation. He frequently speaks to executives in marketing, media, and management. Bernice Kanner (d. 2006) was a marketing expert and author for 13 years of New York magazine's "On Madison Avenue" column.

Taking Parenting Public makes a compelling case that parenting has become dangerously undervalued in America today. It calls for a new investment--both personal and public--into the work of raising children and argues that we are all 'stockholders' in the next generation. With a foreword by Sylvia Ann Hewlett and Cornel West, Taking Parenting Public crosses boundaries to bring together thinkers from diverse fields spanning the political spectrum. It features contributions from distinguished experts in economics, political science, public policy, child development, public health, history, and the media. While recent books have focused on working mothers or absent fathers, Taking Parenting Public is the first volume to take a comprehensive look at the common struggles of parents. These essays go beyond the usual calls for more and better child care and other strategies of 'parent replacement' to offer fresh ideas for 'parent replenishment, ' ways of putting mothers and fathers back into the lives of their children not only as economic providers, but also as emotional and moral providers. For more information visit the National Parenting Association Web site.

Praise for the series:
"Enlightening, sometimes appalling...and almost always interesting."
-"USA Today"
"Reading this book is far more satisfying than getting a high powered telescope and pointing it at our neighbors' house." Grade: "A"
-"Entertainment Weekly"
"As irresistible as salted peanuts."
-"Esquire"
"A wonderfully entertaining book that tells you what you've always wanted to know - how you compare to other people."
-"Ladies' Home Journal"
"As Bernice Kanner's book remarkably reveals we're the most confounding, most fascinating creatures on earth (or 78% of us are anyway). A statistical delight."
-"Reader's Digest"

When it comes to sex and love, how do you fit in? Do you conform to a type, standard or pattern, the way Most people do? In the bedroom - and wherever we copulate - we're both entirely predictable and utterly surprising. Do you slant to the right or left when kissing? Have you ever lied to get a date? Would you try to conceive without your partner's consent if you wanted a baby? Marketing guru Bernice Kanner has spent many years researching how we love and lust. The statistics she provides are often startling and will satisfy our avid curiosity. People talk about sex a lot - and worry about it even more. Now you can pull up a chair and see how You compare.

While women make up 52.1 percent of the U.S. population, they control two-thirds of the nation's disposable income. In "Pocketbook Power "noted marketing expert and bestselling author Bernice Kanner describes how female spending power has radically transformed the face of advertising and marketing over the past several decades. Combining compelling demographic and statistical information with eye-opening and entertaining "tales from the trenches," she explores how the ad world has responded to a female-dominated marketplace. Industry sector by industry sector, Kanner describes successful approaches that have been used to reach women consumers of apparel, financial services, health care, technology, and more. An entertaining and informative look at how today's women-dominated marketplace is shaking up the status quo on Madison Avenue Anatomizes some of the most successful (and unsuccessful) women-oriented campaigns of all times