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Traders around the world use particular spoken argots, to guard
commercial secrets or to cement their identity as members of a
certain group. The written registers of traders, too, in
correspondence and other commercial texts show significant
differences from the language used in official, legal or private
writing. This volume suggests a clear cross-linguistic tendency
that mercantile writing displays a greater degree of language
mixing, code-switching and linguistic innovations, and, by setting
precedents, promote language change. This interdisciplinary volume
aims to place the traders' languages within a wider sociolinguistic
context. Questions addressed include: What differences can be
observed between mercantile registers and those of court or legal
scribes? Do the traders' texts show the early emergence of features
that take longer to permeate into the 'higher' varieties of the
same language? Do they anticipate language change in the standard
register or influence it by setting linguistic precedents? What
sets traders' letters apart from private correspondence and other
'low' registers? The book will also examine bilingualism,
semi-bilingualism, reasons for code-switching and the choice of
particular languages over others in commercial correspondence.
The majority of our evidence for language change in pre-modern
times comes from the written output of scribes. The present volume
deals with a variety of aspects of language change and focuses on
the role of scribes. The individual articles, which treat different
theoretical and empirical issues, reflect a broad cross-linguistic
and cross-cultural diversity. The languages that are represented
cover a broad spectrum, and the empirical data come from a wide
range of sources. This book provides a wealth of new data and new
perspectives on old problems, and it raises new questions about the
actual mechanisms of language change.
Given the increasing use of English worldwide and in intercultural
communication, there is a growing interest in attitudes towards
non-native speaker accents in English. Research on attitudes
towards non-native English accents is therefore important because
of concerns about positive and negative discrimination between
people who speak with different accents. This book reveals exactly
what types of accent variations trigger positive and negative
attitudes towards the speaker. The author argues that certain types
of variation in the pronunciation of English can have a significant
effect on how listeners identify an accent and explores how this
variation affects the development of certain attitudes towards the
speaker. Specific sounds that are difficult for many learners to
acquire (e.g. the initial sounds in 'this' or 'June') are examined
in terms of attitudes towards speakers' pronunciation, including an
original comparison of two different kinds of non-native accents
(German and Greek). The results of the study provide a basis for
further research in second language acquisition and applied
linguistics as well as practical information for language
instructors at all levels of English education.
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