AH-HA! I SEE IT NOW!

Everyone has experienced that joyful moment when the light flashes on -- the Ah-Ha! of creativity.

Creativity. It is the force that drives problem-solving, informs effective decision-making and opens new frontiers for ambition and intelligence. Those who succeed have learned to harness their creative power by keeping that light bulb turned on.

Now, Betty Edwards, author of Drawing on the Right Side of the Brain, the million-copy best-seller that proved all people can draw well just as they can read well, has decoded the secrets of the creative process to help you tap your full creative potential and apply that power to everyday problems. How does Betty Edwards do this? Through the power of drawing -- power you can harness to see problems in new ways.

Through simple step-by-step exercises that require no special artistic abilities, Betty Edwards will teach you how to take a new point of view, how to look at things from a different perspective, how to see the forest and the trees, in short, how to bring your visual, perceptual brainpower to bear on creative problem-solving.

You will learn how the creative process progresses from stage to stage and how to move your own problem-solving through these key steps:

* First insight
* Saturation
* Incubation
* Illumination (the Ah-Ha!)
* Verification

Whether you are a business manager, teacher, writer, technician, or student, you'll find Drawing on the Artist Within the most effective program ever created for tapping your creative powers. Profusely illustrated with hundreds of instructional drawings and the work of master artists, this book is written for people with no previous experience in art.

THE SEQUEL TO THE MULTI-MILLION BESTSELLER DRAWING ON THE RIGHT SIDE OF THE BRAIN From the author of the world's most popular drawing instruction manual Drawing on the Right Side of the Brain, this new book helps you discover a new way of drawing and problem solving. Betty Edwards reveals the role our dominant eye plays in how we perceive, create, and are seen by those around us. Research shows that much like being right-handed or left-handed, each of us has a dominant eye, corresponding to the dominant side of our brain - either verbal or perceptual. Once you learn the difference and try your hand at the simple drawing exercises, you'll gain fresh insights into how you perceive, think, and create. You'll learn how to not just look but truly see. Generously illustrated throughout, Drawing on the Dominant Eye offers a remarkable guided tour through art history, psychology, and the creative process; a must-read for anyone looking for a richer understanding of our art, our minds, and ourselves. Praise for Betty Edwards' Drawing on the Right Side of the Brain: 'Hands down the best and most life-enhancing thing I've done in lockdown' India Knight 'A guide to enhancing creativity and artistic confidence' Independent

THE SEQUEL TO THE MULTI-MILLION BESTSELLER DRAWING ON THE RIGHT SIDE OF THE BRAIN From the author of the world's most popular drawing instruction manual Drawing on the Right Side of the Brain, this new book helps you discover a new way of drawing and problem solving. Betty Edwards reveals the role our dominant eye plays in how we perceive, create, and are seen by those around us. Research shows that much like being right-handed or left-handed, each of us has a dominant eye, corresponding to the dominant side of our brain - either verbal or perceptual. Once you learn the difference and try your hand at the simple drawing exercises, you'll gain fresh insights into how you perceive, think, and create. You'll learn how to not just look but truly see. Generously illustrated throughout, Drawing on the Dominant Eye offers a remarkable guided tour through art history, psychology, and the creative process; a must-read for anyone looking for a richer understanding of our art, our minds, and ourselves.

Drawing on the Right Side of the Brain Workbook accompanies the world's most widely used drawing instruction book by Betty Edwards. This workbook reinforces the five basic skills of drawing and includes: - 40 exercises to practice your drawing abilities - A range of subject matters from portrait drawing and still life, to landscapes and imaginative drawing - Advice for a variety of mediums such as pen and ink, charcoal and graphite - A pull-out viewfinder tool The original Drawing on the Right Side of the Brain helps artists to nurture the creative right side of the brain, dramatically improving your ability to draw, whether you are a professional, an artist in training or someone who draws for a hobby. This workbook will help you practise that knowledge with success at every step.

OVER 3 MILLION COPIES SOLD WORLDWIDE 'You will quickly amaze and delight yourself. Hands down the best and most life-enhancing thing I've done in lockdown' India Knight, Sunday Times Drawing on the Right Side of the Brain is the world's most widely used drawing instruction book. Whether you are a professional, a student, or enjoy art as a hobby, Betty Edwards' practical step-by-step guide will give you greater confidence in your ability, deepen your artistic perception and provide a new way to appreciate the way you perceive the world around you. This groundbreaking guide includes: - Expert advice on materials to use and how to record your progress - Specific focus on perceiving edges, spaces and relationships within your drawings - Problem-solving techniques and guidance on continued development of your skills Blending artistic teaching with psychology, Betty Edwards offers a practical grounding in drawing technique with exercises designed to help you utilise the intuitive and creative right side of your brain, dramatically improving your ability to draw.

P> The ideal gift for any artist on your list-or a keepsake item of your own

A revised edition of the classic drawing book that has sold more than 1.7 million copies in the United States alone.

Translated into more than seventeen languages, "Drawing on the Right Side of the Brain" is the world's most widely used drawing instruction book. Whether you are drawing as a professional artist, as an artist in training, or as a hobby, this book will give you greater confidence in your ability and deepen your artistic perception, as well as foster a new appreciation of the world around you. This revised/updated fourth edition includes: a new preface and introduction; crucial updates based on recent research on the brain's plasticity and the enormous value of learning new skills/ utilizing the right hemisphere of the brain; new focus on how the ability to draw on the strengths of the right hemisphere can serve as an antidote to the increasing left-brain emphasis in American life-the worship of all that is linear, analytic, digital, etc.; an informative section that addresses recent research linking early childhood "scribbling" to later language development and the importance of parental encouragement of this activity; and new reproductions of master drawings throughout

A life-changing book, this fully revised and updated edition of "Drawing on the Right Side of the Brain" is destined to inspire generations of readers to come.

A revised edition of the classic drawing book that has sold more than 1.7 million copies in the United States alone.

Translated into more than seventeen languages, "Drawing on the Right Side of the Brain" is the world's most widely used drawing instruction book. Whether you are drawing as a professional artist, as an artist in training, or as a hobby, this book will give you greater confidence in your ability and deepen your artistic perception, as well as foster a new appreciation of the world around you. This revised/updated fourth edition includes: a new preface and introduction; crucial updates based on recent research on the brain's plasticity and the enormous value of learning new skills/ utilizing the right hemisphere of the brain; new focus on how the ability to draw on the strengths of the right hemisphere can serve as an antidote to the increasing left-brain emphasis in American life-the worship of all that is linear, analytic, digital, etc.; an informative section that addresses recent research linking early childhood "scribbling" to later language development and the importance of parental encouragement of this activity; and new reproductions of master drawings throughout

A life-changing book, this fully revised and updated edition of "Drawing on the Right Side of the Brain" is destined to inspire generations of readers to come.

A fully revised and updated edition of the essential companion to "Drawing on the Right Side of the Brain"--over half of the exercises are new

'Drawing on the Right Side of the Brain' is the world's most widely used drawing instruction book. Whether you feel you have little talent and you doubt you could ever learn, or you enjoy drawing but have not been able to get much beyond a childlike level, this book will show you how to gain the skill that you have always wanted. If you are already drawing as a professional artist or are an artist-in-training, it will give you greater confidence in your ability and deepen your artistic perception.

This new edition of 'Drawing on the Right Side of the Brain' has been dramatically revised, with more than fifty per cent new material, including:
• Recent developments in brain research that relate to drawing
• New insights on the use of drawing techniques in the corporate world and education
• Instruction on self-expression through drawing
• Ways to step beyond black-and-white drawing into colour
• Detailed advice on how to apply the five basic skills of drawing to solve problems

See how the astonishing success of 'Drawing on the Right Side of the Brain' – responsible for teaching millions to draw – can work for you, too.

Millions of people have learned to draw using the methods of Dr. Betty Edwards's bestseller The New Drawing on the Right Side of the Brain. Now, much as artists progress from drawing to painting, Edwards moves from black-and-white into color. This much-awaited new guide distills the enormous existing knowledge about color theory into a practical method of working with color to produce harmonious combinations.

Using techniques tested and honed in her five-day intensive color workshops, Edwards provides a basic understanding of how to see color, how to use it, and-for those involved in art, painting, or design-how to mix and combine hues. Including more than 125 color images and exercises that move from simple to challenging, this volume explains how to:

Discover Betty Edwards's legendary course in enhancing creativity and artistic confidence--a $39.90 value for $34.95
Translated into more than seventeen languages, "Drawing on the Right Side of the Brain" is an international bestseller. This starter kit contains Edwards's two essential books--"Drawing""on the Right Side of the Brain" and the indispensable companion book "Drawing on the Right Side of the Brain Workbook. "Whether you are just beginning to draw or you are drawing as a professional artist, as an artist-in-training, or as a hobby, this groundbreaking program will deepen your artistic perception, give you greater confidence in your ability, and offer a new way of appreciating and perceiving the world around you.