Today's executive job market is fiercely competitive, and executives must market their value to organizations using a diverse range of channels and tactics. In this book, executive career expert Beverly Harvey gives you a simple, proven, step-by-step approach to: Recognize why the job search strategy you used five years ago doesn't work in today's market Create a job search strategy based on your unique aspirations Identify your personal brand and value proposition Launch an effective job search campaign Understand and pursuing the hidden job market Design a strategy to leverage your network Build an online presence that attracts the right recruiters and decision makers Prepare responses to tough interview questions Plan for persuasive compensation negotiations Get off to a roaring start in your new position