This book hopefully, enlightens the investors with right investment choices. Although many researchers have been successfully carried out in the past, concerning the ways profitable investments can be made. But, somewhere it is always felt that a very different and implicit factor is considerably decisive in forming right investment choices. Consequently my book, apart from various other momentous factors of investment, deals specifically with this implicit factor: emotional factor. It exhibits how all right & careful investments deteriorate if the emotional factor were not kept under check. Besides this, the book attempts at exemplifying the ways investors can regulate their emotions at the time of investments.