Learn the keys to energizing your writing, engaging readers, and breaking out with influence. What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles-they need punch to gain influence. Clear structure and logic alone won't do. To engage readers, you need to make mentally stimulating choices in language-choices that electrify your readers' mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer. In Writing for Impact, he details eight potent writing strategies, based on the latest scientific breakthroughs, to give you the power to write faster, win over more people, and earn influence as a thought leader. As a reader, you will: Discover the story of recent scientific research that shows how the right language rewards readers mentally, engaging them with hits of dopamine and more. Learn the eight time-tested writing strategies-strategies you can apply immediately-to become a better, more impactful writer and communicator. Learn three dozen tactics to hook readers with each strategy, tactics proven to work based on how the brain processes language and meaning. Find engaging writing examples to illustrate each strategy and inspire you to write with punch that keeps your audience coming back for more. Master the eight-part strategic framework step by step, giving yourself a methodical means to develop yourself into a writer who communicates like a pro.

Company Herman Miller and a band of people determined to make their company a good global citizen. They end up answering one of the critical questions of our time: Is sustainable business sustainable? Can employees in global companies make great products, take care of the environment, benefit society, and make good money good times and bad?

We often make small ethical compromises for "good" reasons: We lie to a customer because our boss asked us to. We exaggerate our accomplishments on our resume to get an interview. Temptation blindsides us. And we make snap decisions we regret. Minor ethical lapses can seem harmless, but they instill in us a hard-to-break habit of distorted thinking. Rationalizations drown out our inner voice, and we make up the rules as we go. We lose control of our decisions, fall victim to the temptations and pressures of our situations, taint our characters, and sour business and personal relationships. In Ethics for the Real World, Ronald Howard and Clinton Korver explain how to master the art of ethical decision making by: Identifying potential compromises in your own life Applying distinctions to clarify your ethical thinking Committing in advance to ethical principles Generating creative alternatives to resolve dilemmas Packed with real-life examples, this book gives you practical advice to respond skillfully to life's inevitable ethical challenges. Not only can you make right decisions, you can acquire new habits that will realize the best in yourself and transform your relationships.

"Soul Food" retells with candor the singular stories of fifty-two real entrepreneurs and it presents the practical ideas and principles culled from each. These are wisdom-filled snapshots detailing the lessons and triumphs of African American business builders. "Soul Food" fills a gap in the small business literature and presents the challenges and solutions that are of immediate significance to this large community of entrepreneurs. Written by a nationally recognized business consultant and speaker, this book covers all of the pathways to business success, but from a uniquely African American perspective.

On an average day, in an average minute, we can process over 240 billion bits of information per second. Such incredibly rapid brain activity can lead to confusion, fear, tension, stress, and anxiety. To stave off these pressures, our minds instinctively look for "one-minute escapes": exercise, drinking and drugs, smoking, sex, and entertainment. All efficient short-term distractions, none is a permanent salve.The One-Minute Meditator shows readers how to harness the innate drive for quick mental escapes and use that urge to quiet our thoughts from within. Proving that meditation is both physically and emotionally healthful, Nichol and Birchard show readers how to meditate whenever they have a solitary minute or more: on the walk from the parking lot to the office, while waiting in line, while on hold on the phone, or while trying to fall asleep. Both inspiring and instructive, The One-Minute Meditator gives readers the tools to incorporate the power of meditation into otherwise busy, harried lives.