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Usually the defeat of one union official by another would not
occasion great interest by historians. The highly charged
atmosphere after World War II and at the beginning of the cold war
however led to a strongly disputed election which left Walter
Reuther the new president of the UAW. The opinions as to why
Reuther unseated the incumbents are many and varied. Dr. Goode goes
into these in depth in his interesting and well documented work
dealing with this watershed event in American Unionism. The
research for the work has been done with the aid of union archives,
published material, and oral history from some of the participants
in the event.
Whatever good or service you're selling, five likely customers are
worth a hundred random names. No one can help you find new business
by finding those five -- or five hundred, or fifty thousand --
best-qualified customers better than Bill Good. For over a decade,
Bill Good's guide to increasing new business by finding the right
prospective customers has been an invaluable resource to people in
every imaginable profession involving selling. Now completely
revised and updated to include lessons on how email, fax machines,
and the Internet can be incorporated into an effective prospecting
and selling campaign, it is the most valuable tool a salesperson
can own. Anyone who does any prospecting or selling by phone --
from securities, insurance, and real estate to fund-raising --
knows the frustrations and rejections inherent in "cold calling."
Many people come to fear it. But why should this be so? Certainly
there are people out there who need and want the product you're
selling. If only you could more efficiently generate a list of just
those people, weed out the hopeless cases, and launch a simple and
highly effective campaign to win them to your side. Prospecting
Your Way to Sales Success shows you how to do just that. Bill Good
draws on all he's learned from a long, successful career teaching
companies and individual entrepreneurs how to create successful
prospecting campaigns. He jettisons the stale, old-school,
don't-believe-a-customer-who-says-no philosophy for a plan of
attack that finds good prospects while quickly screening out
unqualified, uninterested customers. From the first contact to the
final close, Bill Good will help you design a complete, customized
prospecting campaign. In this new revised edition, bursting with
fresh ideas for incorporating new media and new technologies into
his proven campaign strategies, Bill Good has updated a classic and
given salespeople everywhere a book they can't afford to live
without. Source: Simon & Schuster Last Updated: 08/17/1999
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