The Book That Every Citizen and Journalist Should Read
"What this book does better than any single book on media history, ethics, or practice is
weave . . . [together] why media audiences have fled and why new technology and megacorporate ownership are putting good journalism at risk." --Rasmi Simhan, "Boston Globe"
"Kovach and Rosenstiel's essays on each [element] are concise gems, filled with insights worthy of becoming axiomatic. . . . The book should become essential reading for journalism professionals and students and for the citizens they aim to serve." --Carl Sessions Stepp, "American Journalism Review"
"If you think journalists have no idea what you want . . . here is a book that agrees with you. Better--it has solutions. The Elements of Journalism is written for journalists, but any citizen who wonders why the news seems trivial or uninspiring should read it." --Marta Salij, "Detroit Free Press"

The elements of journalism are:
* Journalism's first obligation is to the truth.
* Its first loyalty is to citizens.
* Its essence is a discipline of verification.
* Its practitioners must maintain an independence from those they cover.
* It must serve as an independent monitor of power.
* It must provide a forum for public criticism and compromise.
* It must strive to make the significant interesting and relevant.
* It must keep the news comprehensive and proportional.
* Its practitioners must be allowed to exercise their personal conscience.