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Fifteen sparkling works of inside-out reportage--"Harper's" own
house brand of "Submersion Journalism"--an unapologetically
aggressive approach to reporting in an age of lies.
Journalist and new media provocateur Bill Wasik journeys to the edge of a churning and rambunctious viral culture to illuminate how anyone with a computer can initiate a small ripple of a story that can turn into a tsunami. While exploring this fascinating landscape, Wasik (who organised the very first flash mob in 2003) conducts six experiments himself. A must-read for anyone interested in journalism, business, technology and how cultural information spreads, Wasik's tour is great, stimulating fun.
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