Risk thinking is transforming the understanding, organization, and management of heatlth care systems, and its significance is likely to increase still further over the next two decades as technological advances, for example the new genetics and the discovery of new biomedical markers, open up novel possibilities for health risk management.
Heightened societal risk consciousness, such as food panics and the debate over the MMR vaccine, co-exists, apparently paradoxically, with increased life expectancy in advanced industrial societies and increasing concern about the longer term future. At the same time, social trends are pushing health care systems towards the surveillance of populations and the targeting of groups identified as being at higher risk. All too often, services users, health professionals, policy makers, and researchers draw upon a risk management without reflecting critically on its assumptions or limitations.
This introductory text focuses on the underlying generic issues of risk management in health care. Aimed at health professionals, managers, educators and policy makers who are concerned with risk management, it allows the readers to analyze risk management issues, and to critically evaluate the claims made about exisiting and new technologies, in an informed way. It covers all aspects of risk relevant to a clinical setting and is closely related to decision making in the clinic.

In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book "Net Results," team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on the best venues for online marketing, as well as explanations of social networking, virtual worlds, widgets, wikis, and emerging media, " Digital Engagement "shows marketers how to:

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