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This is a book for people who sell (whether they know it or not).
It's for people who own their own business and people who are just
starting out. It's a book about communication and relationships,
which means that you can use it to connect with your customers,
bosses, employees, children, and parents, too. If you volunteer for
a cause you're passionate about, or if you've got a great idea but
you don't know how to start marketing it, this book will help you.
This book is for entrepreneurs, politicians, venture capitalists,
students, job-seekers, and retirees looking for a new beginning. In
short, it's a sales and marketing book for everyone-because every
one of us is selling and marketing all the time. Any time you try
to persuade someone else to your point of view, you are selling
something. Any time you need to get your message across to others,
you're a marketer. Even if you aren't a professional salesperson,
your livelihood, even your quality of life, may depend on how well
you sell. And it will almost certainly depend on the substance and
quality of your interactions and relationships with other
people-your ability to listen. That's why this book is for you.
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