Featuring the latest music business and social media concepts as well as brand-new interviews with a variety of the industry's top movers and shakers, Music 3.0: A Survival Guide for Making Music in the Internet Age, Third Edition is a completely updated version of the previous best-selling editions! How has streaming music impacted the artist and the industry? Who are the new industry players? Why do traditional record labels, television, and radio have increasingly less influence in an artist's success? How should music be marketed and distributed in this new world? How do you make money when listeners stream your music? What's the best way to develop your brand? How are Facebook, Twitter, and YouTube best used as marketing tools? What are the new technologies being introduced that will influence how we sell and market our work? All these questions are answered in this updated version of Music 3.0, along with some new high- and low-tech tips for inexpensive marketing and promotion.

EThe Music Producer's Handbook Second EditionE reveals the secrets to becoming a music producer and producing just about any kind of project in any genre of music. Among the topics covered are the producer's multiple responsibilities and all the elements involved in a typical production including budgeting contracts selecting the studio and engineer hiring session musicians and even getting paid. Unlike other books on production EThe Music Producer's HandbookE also covers the true mechanics of production from analyzing troubleshooting and fixing a song that isn't working to getting the best performance and sound out of a band or vocalist. In addition Bobby Owsinski tackles what may be the toughest part of being a producer a being a diplomat a confidant and an amateur psychologist all at once.THThis edition also includes new chapters on self-production small studio production and how the new songwriter-producer and engineer-producer hybrids make money in our new digital music world. It also features several new interviews with some of the best-selling producers from different musical genres who offer advice on getting started getting paid and making hits.THPacked with inside information and including exclusive online media EThe Music Producer's Handbook Second EditionE provides invaluable tools and advice that will help beginners and seasoned professionals alike.

(Music Pro Guide Books & DVDs). The Musician's Video Handbook (another title in Bobby Owsinski's successful Handbook series) describes everything a musician needs to know to easily make any of the various types of videos that are now required of a musical artist for promotion. From creating a club video, shooting a pro-quality music video, or creating an electronic press kit, this book shows you how to do it right by demonstrating the tricks and tips used by the pros to make a professional-looking video even with inexpensive gear and limited resources. The book provides easy-to-grasp basics of camera gear, lighting, and audio, and an overview of production and post-production techniques that even novices can utilize. Issues covered include types of cameras, lighting the band, editing techniques, permissions and releases, and much more. Features easy-to-understand explanations geared to musicians and performers; interviews with video-music pros; and an instructional DVD. A third of the book features exclusive interviews with well-known producers and editors who share their techniques with the reader. The accompanying DVD takes the viewer through each phase of the production and post-production processes and provides tricks and tips from some of the best video producers in the business.

Most people see studio musicians as the working inhabitants of a mysterious world that is simply closed to outsiders. Yet what happens during a big-time professional recording session can be easily applied to make even the most casual recording session successful. In "The Studio Musician's Handbook", best-selling author Bobby Owsinski and in-demand studio bassist Paul Ill reveal the inner workings of a major Hollywood recording session, including a look at the players themselves. You'll learn: how you become a studio musician; who hires you and how much you get paid; what kind of musical skills you need and what kind of gear you must have; proper session etiquette; and how to apply these skills for success in every type of recording session. The authors have created individual session musician guides for guitar, bass, drums, vocals, keys, horns, and strings. Interviews with famous and influential session players are also included. As a bonus, an accompanying DVD takes you inside an actual record date in a world-class studio with world-class players.

Digital PR thought leader Ariel Hyatt's Cyber PR for Musicians is an accessible, effective, and empowering guide to online marketing success. In her 18 years in PR, Ariel Hyatt has changed the landscape of how musicians build a successful marketable profile. With her latest book, Cyber PR for Musicians: Tools, Tricks, And Tactics For Building Your Social Media House, she reveals her trade secrets in an accessible and warmly written guide. Ariel's approach is centered around demystifying and harnessing the full potential of social media. In Cyber PR for Musicians, she cleverly uses the metaphor of building a house for building an online profile and, with grace and clarity, guides artists through constructing a robust online presence that will yield real results. Her book is digestible, divided into chapters that thread together an easy-to-follow priority-oriented plan. For example, she begins with a website as being the front door to a musician's house, and, not only does she detail its importance, she offers realistic ways to get one constructed affordably. Cyber PR for Musicians also illuminates many tricks and techniques to maximize Facebook exposure. Here, she starts with the basics for newbies, but spans to break down more sophisticated topics such as Rdio and Spotify integrating with Facebook, and Spotify Analytics for Facebook. Ariel is a recognized thought leader in the digital PR world. In her acclaimed career she has represented over 1,800 clients. Her game-changing work has been lauded by industry professionals and highly established media outlets alike, garnering her press in Oprah, CNN, Wired, Billboard, Hypebot and The Washington Post. Middle Tennessee State University offers a master class based on her innovative PR principles. Besides being the founder of a successful PR firm, she is an international speaker, educator, and author of three books on social media and marketing for artists.

Today's music industry is constantly changing at a dizzying pace and this EMusic 4.1: A Survival Guide for Making Music in the Internet AgeE is fully equipped to help you navigate it. Written for artists overwhelmed by the seemingly endless options of the quickly evolving Internet this is the only book that offers a comprehensive strategy for online success.THIn EMusic 4.1E Bobby Owsinski includes an in-depth look at the economics of streaming music with the real information about royalties that distributors and record labels don't want you to know and that simply can't be found anywhere else. The book also looks at how revenue is generated from YouTube and other video streaming services and it provides techniques for optimizing both videos and channels for maximum success. Also included are lists of effective tips (both high- and low-tech) and checklists with every chapter as well as a reference list of online tools for inexpensive music and merchandise distribution sales marketing and promotion.THWith fresh interviews from several of today's successful music industry innovators EMusic 4.1E reveals new and proven pathways to success in the new paradigm of the modern music world.