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Featuring the latest music business and social media concepts as
well as brand-new interviews with a variety of the industry's top
movers and shakers, Music 3.0: A Survival Guide for Making Music in
the Internet Age, Third Edition is a completely updated version of
the previous best-selling editions! How has streaming music
impacted the artist and the industry? Who are the new industry
players? Why do traditional record labels, television, and radio
have increasingly less influence in an artist's success? How should
music be marketed and distributed in this new world? How do you
make money when listeners stream your music? What's the best way to
develop your brand? How are Facebook, Twitter, and YouTube best
used as marketing tools? What are the new technologies being
introduced that will influence how we sell and market our work? All
these questions are answered in this updated version of Music 3.0,
along with some new high- and low-tech tips for inexpensive
marketing and promotion.
EThe Music Producer's Handbook Second EditionE reveals the secrets
to becoming a music producer and producing just about any kind of
project in any genre of music. Among the topics covered are the
producer's multiple responsibilities and all the elements involved
in a typical production including budgeting contracts selecting the
studio and engineer hiring session musicians and even getting paid.
Unlike other books on production EThe Music Producer's HandbookE
also covers the true mechanics of production from analyzing
troubleshooting and fixing a song that isn't working to getting the
best performance and sound out of a band or vocalist. In addition
Bobby Owsinski tackles what may be the toughest part of being a
producer a being a diplomat a confidant and an amateur psychologist
all at once.THThis edition also includes new chapters on
self-production small studio production and how the new
songwriter-producer and engineer-producer hybrids make money in our
new digital music world. It also features several new interviews
with some of the best-selling producers from different musical
genres who offer advice on getting started getting paid and making
hits.THPacked with inside information and including exclusive
online media EThe Music Producer's Handbook Second EditionE
provides invaluable tools and advice that will help beginners and
seasoned professionals alike.
Today's music industry is constantly changing at a dizzying pace
and this EMusic 4.1: A Survival Guide for Making Music in the
Internet AgeE is fully equipped to help you navigate it. Written
for artists overwhelmed by the seemingly endless options of the
quickly evolving Internet this is the only book that offers a
comprehensive strategy for online success.THIn EMusic 4.1E Bobby
Owsinski includes an in-depth look at the economics of streaming
music with the real information about royalties that distributors
and record labels don't want you to know and that simply can't be
found anywhere else. The book also looks at how revenue is
generated from YouTube and other video streaming services and it
provides techniques for optimizing both videos and channels for
maximum success. Also included are lists of effective tips (both
high- and low-tech) and checklists with every chapter as well as a
reference list of online tools for inexpensive music and
merchandise distribution sales marketing and promotion.THWith fresh
interviews from several of today's successful music industry
innovators EMusic 4.1E reveals new and proven pathways to success
in the new paradigm of the modern music world.
(Music Pro Guide Books & DVDs). Stop just using social media
and learn how to promote with it with Social Media Promotions for
Musicians . The book reveals a host of online insider tips and
tricks that will help you gain more fans and followers, increase
your views, and grow your ticket and merch sales. Social Media
Promotions for Musicians shows artists, bands, engineers and
producers the latest techniques and strategies to increase your
online presence more effectively and efficiently than you ever
thought possible. The book covers YouTube, Facebook, Twitter,
Google+, blogs, Pinterest, bookmarking sites, websites, and
newsletters. You'll discover: * How to increase your online
exposure to increase your fan base * How to have more time for
creating by saving at least an hour every day on common social
media operations * Exclusive promotional tips that boost your views
and followers * How to uncover and develop your brand * The secret
behind successful tweets and posts * Why a mailing list is the key
to your ticket and merch sales
You'll never listen to music the same way again Producer, audio
engineer, and author Bobby Owsinski takes you deep inside 20 of the
biggest modern rock and country hits of the 21st century. Using a
technique refined after years of listening to songs under the
microscope of the studio, each song analysis by Bobby describes
exactly how the song was constructed and why it was a hit,
examining in detail the song form, the arrangement, the sound, and
the production. This is a valuable must-have for everyone who loves
music, musicians learning about arrangements, producers wanting to
learn how hits are constructed, audio engineers analyzing the
sounds of the hits, songwriters looking inside a hit's secrets, and
fans who love facts and trivia their favorite artist. Every song
analysis has numerous "Listen to" moments pointing out small but
significant changes in the arrangement or sound that you might not
have noticed before. Plus you'll get all the song facts never found
all in one place like release date, songwriters, recording studio
information, number of units sold and chart position.
Includes: Beautiful Day (U2) * Best of You (Foo Fighters) *
Blood Pressure (Mutemath) * The Cave (Mumford & Sons) * Clocks
(Coldplay) * In the End (Linkin Park) * Just a Kiss (Lady
Antebellum) * Moves Like Jagger (Maroon 5) * Pumped Up Kicks
(Foster the People) * Rolling in the Deep (Adele) * Rope (Foo
Fighters) * Seven Nation Army (The White Stripes) * Since U Been
Gone (Kelly Clarkson) * Soak Up the Sun (Sheryl Crow) * Somebody
That I Used to Know (Gotye feat. Kimbra) * Tighten Up (The Black
Keys) * Under Cover of Darkness (The Strokes) * Wake Me Up When
September Ends (Green Day) * What Hurts the Most (Rascal Flatts) *
Uprising (Muse).
Digital PR thought leader Ariel Hyatt's Cyber PR for Musicians is
an accessible, effective, and empowering guide to online marketing
success. In her 18 years in PR, Ariel Hyatt has changed the
landscape of how musicians build a successful marketable profile.
With her latest book, Cyber PR for Musicians: Tools, Tricks, And
Tactics For Building Your Social Media House, she reveals her trade
secrets in an accessible and warmly written guide. Ariel's approach
is centered around demystifying and harnessing the full potential
of social media. In Cyber PR for Musicians, she cleverly uses the
metaphor of building a house for building an online profile and,
with grace and clarity, guides artists through constructing a
robust online presence that will yield real results. Her book is
digestible, divided into chapters that thread together an
easy-to-follow priority-oriented plan. For example, she begins with
a website as being the front door to a musician's house, and, not
only does she detail its importance, she offers realistic ways to
get one constructed affordably. Cyber PR for Musicians also
illuminates many tricks and techniques to maximize Facebook
exposure. Here, she starts with the basics for newbies, but spans
to break down more sophisticated topics such as Rdio and Spotify
integrating with Facebook, and Spotify Analytics for Facebook.
Ariel is a recognized thought leader in the digital PR world. In
her acclaimed career she has represented over 1,800 clients. Her
game-changing work has been lauded by industry professionals and
highly established media outlets alike, garnering her press in
Oprah, CNN, Wired, Billboard, Hypebot and The Washington Post.
Middle Tennessee State University offers a master class based on
her innovative PR principles. Besides being the founder of a
successful PR firm, she is an international speaker, educator, and
author of three books on social media and marketing for artists.
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