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The field of sport marketing is growing.... As the field thrives
and becomes more specialized, it is necessary to call upon a number
of experts in various areas to create a comprehensive publication
necessary to meet the job-related needs of a growing, challenging,
and competitive industry. Combining two editors and 23 contributing
authors, Marketing for Sport Business Success provides an
all-inclusive, practical introduction to the field of sport
marketing by applying state-of-the-art marketing strategies to the
business of sport. Featuring the most current information in the
industry, the new second edition of Marketing for Sport Business
Success by Brian Turner and Kimberly Miloch: Includes a new chapter
dedicated to the growing marketing trend of social media. Features
comprehensive discussion on the uniqueness of sport marketing ever
published. Challenges the reader to apply concepts learned by
completing critical thinking exercises in each chapter. Enhances
the learning experience with an integrated website utilizing test
questions, PowerPoint?" slides, study guides, poll questions, and
more.
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