The media is ubiquitous. Every day we watch hours of TV, listen to the radio, read newspapers and magazines, go to the cinema, sit in front of videos or surf the Web. These information commodities exercise enormous influence and power over all of us. Introducing Media Studies explores the complex relationship between the media, ideology, knowledge and power. It provides a scintillating tour of media history and presents a coherent view of the media industry, media theory and methods in media research. It explains how 'the audience' is constructed and how it in turn interprets the content and meaning of media representation. We also learn how to analyse film, deconstruct advertising and appreciate how TV and the press shape public opinion. The media is a condition of our existence and, in an unprecedented way, the pervading shape of our history. No one can afford to neglect a critical understanding of its omnipresence. Here is an entertaining and informative book, accessible to students and general readers concerned with the increasing power, influence and proliferation of the media.

Meditation, Karma, Zen, Tantric and Nirvana are some of the many Buddhist ideas Westerners hear of frequently, even if their meaning has been lost in translation. This vast and complex non-theistic religion is woven into the fabric of Asian civilisations. from India to the Himalayan regions, China, Vietnam, Korea, Japan and elsewhere. What is Buddhism really all about? Introducing Buddha describes the life and teachings of the Buddha, but it also shows that enlightenment is a matter of experiencing the truth individually, and by inspiration which is passed from teacher to student. Superbly illustrated by Borin Van Loon, the book illuminates this process through a rich legacy of stories, explains the practices of meditation, Taoism and Zen, and goes on to describe the role of Buddhism in modern Asia and its growing influence on Western thought.

Why do Hindus revere the cow? Must Hindus be vegetarian? Hinduism is the world's oldest religion, yet the word 'Hindu' was never used before the 18th century by Hindus to describe themselves. it is defined as polytheistic, but Gandhi declared that a Hindu needn't believe in any god. it is a religion as much of myth as of history - it has no founder, no single authoritative book, even few central doctrines. Introducing Hinduism offers a guide to the key philosophical, literary, mythological and cultural traditions of the extraordinarily diverse faith. It untangles the complexities of Hinduism's gods and goddesses, its caste system and its views on sex, everyday life and asceticism. Vinay Lal and Borin Van Loon's hugely enjoyable tour through Hinduism also explores its links with and differences from Buddhism, Jainism and other religions, the resurgence of Hindu extremism, the phenomenon of Bollywood and the overseas Hindu diaspora.

What is mathematics, and why is it such a mystery to so many people? Mathematics is the greatest creation of human intelligence. It affects us all. We depend on it in our daily lives, and yet many of the tools of mathematics, such as geometry, algebra and trigonometry, are descended from ancient or non-Western civilizations. Introducing Mathematics traces the story of mathematics from the ancient world to modern times, describing the great discoveries and providing an accessible introduction to such topics as number-systems, geometry and algebra, the calculus, the theory of the infinite, statistical reasoning and chaos theory. It shows how the history of mathematics has seen progress and paradox go hand in hand - and how this is still happening today.

The Beginner Books -- "Their cartoon format and irreverent wit make difficult ideas accessible and entertaining."

-- Newsday

aking us through the upheavals in biological thought which made The Origins of Species possible, Jonathan Miller introduces us to that odd revolutionary, Charles Darwin -- a remarkably timid man who spent most of his life in seclusion; a semi-invalid riddled with doubts, fearing the controversy his theories might unleash; yet also the man who finally undermined belief in God's creation. Along the way we meet a fascinating cast of characters: Darwin's scientific predecessors, his contemporaries (including Alfred Russell Wallace, whose anticipation of natural selection forced Darwin to publish), his opponents, and his successors whose work in modern genetics provided necessary modifications to Darwin's own work.

Splendidly illustrated, this clever, witty, highly informative book is the perfect introduction to Darwin's life and thought.

With humor, depth, and philosophical and historical insight, "DNA" reaches out to a wide range of readers with its graphic portrayal of a complicated science. Suitable for use in and out of the classroom, this volume covers DNA's many marvels, from its original discovery in 1869 to early-twentieth-century debates on the mechanisms of inheritance and the deeper nature of life's evolution and variety.

Even readers who lack a background in science and philosophy will learn a tremendous amount from this engaging narrative. The book elucidates DNA's relationship to health and the cause and cure of disease. It also covers the creation of new life forms, nanomachines, and perspectives on crime detection, and considers the philosophical sources of classical Darwinian theory and recent, radical changes in the understanding of evolution itself. Already these developments have profoundly affected our notions about living things. Borin Van Loon's humorous illustrations recount the contributions of Gregor Mendel, Frederick Griffith, James Watson, and Francis Crick, among other biologists, scientists, and researchers, and vividly depict the modern controversies surrounding the Human Genome Project and cloning.

What is psychotherapy? How can we choose wisely from so much on offer?This book provides a valuable summary of the main therapies: the "talking cures" of psychoanalysis, behavioral and cognitive techniques, somatic solutions, humanist gestalt and existential approaches, and individual and group therapies.

What might a 'theory of everything' look like? Is science an ideology? Who were Adorno, Horkheimer or the Frankfurt School? The decades since the 1960s have seen an explosion in the production of critical theories. Deconstructionists, poststructuralists, postmodernists, second-wave feminists, new historicists, cultural materialists, postcolonialists, black critics and queer theorists, among a host of others, all vie for our attention. Stuart Sim and Borin Van Loon's incisive graphic guide provides a route through the tangled jungle of competing ideas and provides an essential historical context, situating these theories within tradition of critical analysis going back to the rise of Marxism. They present the essential methods and objectives of each theoretical school in an incisive and accessible manner, and pay special attention to recurrent themes and concerns that have preoccupied a century of critical theoretical activity.

Progress in genetics today would not be possible without Darwin's revolution, but the mysterious man who laid the rational basis for undermining belief in God's creation was remarkable timid. He spent most of his life in seclusion; a semi-invalid, riddled with doubts, fearing the controversy his theories might unleash. In this brilliantly lucid book - a classic originally published in 1982 - Jonathan Miller unravels Darwin's life and his contribution to biology, and traces the path from his scientific predecessors to the later modifications that his own evolutionary theories required. Introducing Darwin brings alive the difficult progress from pre-Darwinian thinking to modern genetics and the devastatingly important impact of one man on our fundamental understanding of biology, life and ourselves.

From the medicine we take, the treatments we receive, the aptitude and psychometric tests given by employers, the cars we drive, the clothes we wear to even the beer we drink, statistics have given shape to the world we inhabit. For the media, statistics are routinely 'damning', 'horrifying', or, occasionally, 'encouraging'. Yet, for all their ubiquity, most of us really don't know what to make of statistics. Exploring the history, mathematics, philosophy and practical use of statistics, Eileen Magnello - accompanied by Bill Mayblin's intelligent graphic illustration - traces the rise of statistics from the ancient Babylonians, Egyptians and Chinese, to the censuses of Romans and the Greeks, and the modern emergence of the term itself in Europe. She explores the 'vital statistics' of, in particular, William Farr, and the mathematical statistics of Karl Pearson and R.A. Fisher.She even tells how knowledge of statistics can prolong one's life, as it did for evolutionary biologist Stephen Jay Gould, given eight months to live after a cancer diagnoses in 1982 - and he lived until 2002. This title offers an enjoyable, surprise-filled tour through a subject that is both fascinating and crucial to understanding our world.

With humor, depth, and philosophical and historical insight, "DNA" reaches out to a wide range of readers with its graphic portrayal of a complicated science. Suitable for use in and out of the classroom, this volume covers DNA's many marvels, from its original discovery in 1869 to early-twentieth-century debates on the mechanisms of inheritance and the deeper nature of life's evolution and variety.

Even readers who lack a background in science and philosophy will learn a tremendous amount from this engaging narrative. The book elucidates DNA's relationship to health and the cause and cure of disease. It also covers the creation of new life forms, nanomachines, and perspectives on crime detection, and considers the philosophical sources of classical Darwinian theory and recent, radical changes in the understanding of evolution itself. Already these developments have profoundly affected our notions about living things. Borin Van Loon's humorous illustrations recount the contributions of Gregor Mendel, Frederick Griffith, James Watson, and Francis Crick, among other biologists, scientists, and researchers, and vividly depict the modern controversies surrounding the Human Genome Project and cloning.

Cultural Studies signals a major academic revolution for the 21st century. But what exactly is it, and how is it applied? It is a discipline that claims not to be a discipline; it is a radical critical approach for understanding racial, national, social and gender identities. "Introducing Cultural Studies" provides an incisive tour through the minefield of this complex subject, charting its origins in Britain and its migration to the USA, Canada, France, Australia and South Asia, examining the ideas of its leading exponents and providing a flavour of its use around the world. Covering the ground from Gramsci to Raymond Williams, postcolonial discourse to the politics of diaspora, feminism to queer theory, technoculture and the media to globalization, it serves as an insightful guide to the essential concepts of this fascinating area of study. It is essential reading for all those concerned with the quickening pulse of old, new and emerging cultures.

What do scientists actually do? Is science "value-free"? How has science evolved through history? Where is science leading us?"Introducing Philosophy of Science"is a clear and incisively illustrated map of the big questions underpinning science. It is essential reading for students, the general public, and even scientists themselves.

Genetics is the newest of all sciences - nothing useful was known about inheritance until just over a century ago. Now genetics is exploding, and before long we will have the complete code, written in three thousand million letters of DNA, of what makes a human being. Introducing Genetics takes us from the early work of Mendel to the discovery of DNA, the human gene map and the treatment of inborn disease. No one can afford to be ignorant of genetics. This book is the perfect introduction.

A comic-book introduction to economics from David Orrell, the author of Economyths: 11 Ways Economics Gets it Wrong. With illustrations from Borin Van Loon. Part of the internationally-recognised Introducing Graphic Guide series. Today, it seems, all things are measured by economists. The so-called 'dismal science' has never been more popular - or, given its failure to predict or prevent the recent financial crisis, more controversial. But what are the findings of economics? Is it really a science? And how can it help our lives? Introducing Economics traces the history of the subject from the ancient Greeks to the present day. Orrell and Van Loon bring to life the contributions of great economists - such as Adam Smith, Karl Marx, John Maynard Keynes and Milton Friedman - and delve into ideas from new areas such as ecological and complexity economics that are revolutionizing the field.