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This research monograph brings AI to the field of Customer Relationship Management (CRM) to make a customer experience with a product or service smart and enjoyable. AI is here to help customers to get a refund for a canceled flight, unfreeze a banking account or get a health test result. Today, CRM has evolved from storing and analyzing customers' data to predicting and understanding their behavior by putting a CRM system in a customers' shoes. Hence advanced reasoning with learning from small data, about customers' attitudes, introspection, reading between the lines of customer communication and explainability need to come into play. Artificial Intelligence for Customer Relationship Management leverages a number of Natural Language Processing (NLP), Machine Learning (ML), simulation and reasoning techniques to enable CRM with intelligence. An effective and robust CRM needs to be able to chat with customers, providing desired information, completing their transactions and resolving their problems. It introduces a systematic means of ascertaining a customers' frame of mind, their intents and attitudes to determine when to provide a thorough answer, a recommendation, an explanation, a proper argument, timely advice and promotion or compensation. The author employs a spectrum of ML methods, from deterministic to statistical to deep, to predict customer behavior and anticipate possible complaints, assuring customer retention efficiently. Providing a forum for the exchange of ideas in AI, this book provides a concise yet comprehensive coverage of methodologies, tools, issues, applications, and future trends for professionals, managers, and researchers in the CRM field together with AI and IT professionals.
The second volume of this research monograph describes a number of applications of Artificial Intelligence in the field of Customer Relationship Management with the focus of solving customer problems. We design a system that tries to understand the customer complaint, his mood, and what can be done to resolve an issue with the product or service. To solve a customer problem efficiently, we maintain a dialogue with the customer so that the problem can be clarified and multiple ways to fix it can be sought. We introduce dialogue management based on discourse analysis: a systematic linguistic way to handle the thought process of the author of the content to be delivered. We analyze user sentiments and personal traits to tailor dialogue management to individual customers. We also design a number of dialogue scenarios for CRM with replies following certain patterns and propose virtual and social dialogues for various modalities of communication with a customer. After we learn to detect fake content, deception and hypocrisy, we examine the domain of customer complaints. We simulate mental states, attitudes and emotions of a complainant and try to predict his behavior. Having suggested graph-based formal representations of complaint scenarios, we machine-learn them to identify the best action the customer support organization can chose to retain the complainant as a customer.
This book explores and evaluates accounts and models of autistic reasoning and cognition from a computational standpoint. The author investigates the limitations and peculiarities of autistic reasoning and sets out a remediation strategy to be used by a wide range of psychologists and rehabilitation personnel and will also be appreciated by computer scientists who are interested in the practical implementation of reasoning. The author subjects the Theory of Mind (ToM) model to a formal analysis to investigate the limitations of autistic reasoning and proposes a formal model regarding mental attitudes and proposes a method to help those with autism navigate everyday living. Based on the concept of playing with computer based mental simulators, the NL_MAMS, is examined to see whether it is capable of modeling mental and emotional states of the real world to aid the emotional development of autistic children. Multiple autistic theories and strategies are also examined for possible computational cross-overs, providing researchers with a wide range of examples, tools and detailed case studies to work from. Computational Autism will be an essential read to behavioral specialists, researcher's, developers and designers who are interested in understanding and tackling the increasing prevalence of autism within modern society today.
Artificial Intelligence for Healthcare Applications and Management introduces application domains of various AI algorithms across healthcare management. Instead of discussing AI first and then exploring its applications in healthcare afterward, the authors attack the problems in context directly, in order to accelerate the path of an interested reader toward building industrial-strength healthcare applications. Readers will be introduced to a wide spectrum of AI applications supporting all stages of patient flow in a healthcare facility. The authors explain how AI supports patients throughout a healthcare facility, including diagnosis and treatment recommendations needed to get patients from the point of admission to the point of discharge while maintaining quality, patient safety, and patient/provider satisfaction. AI methods are expected to decrease the burden on physicians, improve the quality of patient care, and decrease overall treatment costs. Current conditions affected by COVID-19 pose new challenges for healthcare management and learning how to apply AI will be important for a broad spectrum of students and mature professionals working in medical informatics. This book focuses on predictive analytics, health text processing, data aggregation, management of patients, and other fields which have all turned out to be bottlenecks for the efficient management of coronavirus patients.
A chatbot is expected to be capable of supporting a cohesive and coherent conversation and be knowledgeable, which makes it one of the most complex intelligent systems being designed nowadays. Designers have to learn to combine intuitive, explainable language understanding and reasoning approaches with high-performance statistical and deep learning technologies. Today, there are two popular paradigms for chatbot construction: 1. Build a bot platform with universal NLP and ML capabilities so that a bot developer for a particular enterprise, not being an expert, can populate it with training data; 2. Accumulate a huge set of training dialogue data, feed it to a deep learning network and expect the trained chatbot to automatically learn "how to chat". Although these two approaches are reported to imitate some intelligent dialogues, both of them are unsuitable for enterprise chatbots, being unreliable and too brittle. The latter approach is based on a belief that some learning miracle will happen and a chatbot will start functioning without a thorough feature and domain engineering by an expert and interpretable dialogue management algorithms. Enterprise high-performance chatbots with extensive domain knowledge require a mix of statistical, inductive, deep machine learning and learning from the web, syntactic, semantic and discourse NLP, ontology-based reasoning and a state machine to control a dialogue. This book will provide a comprehensive source of algorithms and architectures for building chatbots for various domains based on the recent trends in computational linguistics and machine learning. The foci of this book are applications of discourse analysis in text relevant assessment, dialogue management and content generation, which help to overcome the limitations of platform-based and data driven-based approaches. Supplementary material and code is available at https://github.com/bgalitsky/relevance-based-on-parse-trees
The second volume of this research monograph describes a number of applications of Artificial Intelligence in the field of Customer Relationship Management with the focus of solving customer problems. We design a system that tries to understand the customer complaint, his mood, and what can be done to resolve an issue with the product or service. To solve a customer problem efficiently, we maintain a dialogue with the customer so that the problem can be clarified and multiple ways to fix it can be sought. We introduce dialogue management based on discourse analysis: a systematic linguistic way to handle the thought process of the author of the content to be delivered. We analyze user sentiments and personal traits to tailor dialogue management to individual customers. We also design a number of dialogue scenarios for CRM with replies following certain patterns and propose virtual and social dialogues for various modalities of communication with a customer. After we learn to detect fake content, deception and hypocrisy, we examine the domain of customer complaints. We simulate mental states, attitudes and emotions of a complainant and try to predict his behavior. Having suggested graph-based formal representations of complaint scenarios, we machine-learn them to identify the best action the customer support organization can chose to retain the complainant as a customer.
This research monograph brings AI to the field of Customer Relationship Management (CRM) to make a customer experience with a product or service smart and enjoyable. AI is here to help customers to get a refund for a canceled flight, unfreeze a banking account or get a health test result. Today, CRM has evolved from storing and analyzing customers' data to predicting and understanding their behavior by putting a CRM system in a customers' shoes. Hence advanced reasoning with learning from small data, about customers' attitudes, introspection, reading between the lines of customer communication and explainability need to come into play. Artificial Intelligence for Customer Relationship Management leverages a number of Natural Language Processing (NLP), Machine Learning (ML), simulation and reasoning techniques to enable CRM with intelligence. An effective and robust CRM needs to be able to chat with customers, providing desired information, completing their transactions and resolving their problems. It introduces a systematic means of ascertaining a customers' frame of mind, their intents and attitudes to determine when to provide a thorough answer, a recommendation, an explanation, a proper argument, timely advice and promotion or compensation. The author employs a spectrum of ML methods, from deterministic to statistical to deep, to predict customer behavior and anticipate possible complaints, assuring customer retention efficiently. Providing a forum for the exchange of ideas in AI, this book provides a concise yet comprehensive coverage of methodologies, tools, issues, applications, and future trends for professionals, managers, and researchers in the CRM field together with AI and IT professionals.
This book explores and evaluates accounts and models of autistic reasoning and cognition from a computational standpoint. The author investigates the limitations and peculiarities of autistic reasoning and sets out a remediation strategy to be used by a wide range of psychologists and rehabilitation personnel and will also be appreciated by computer scientists who are interested in the practical implementation of reasoning. The author subjects the Theory of Mind (ToM) model to a formal analysis to investigate the limitations of autistic reasoning and proposes a formal model regarding mental attitudes and proposes a method to help those with autism navigate everyday living. Based on the concept of playing with computer based mental simulators, the NL_MAMS, is examined to see whether it is capable of modeling mental and emotional states of the real world to aid the emotional development of autistic children. Multiple autistic theories and strategies are also examined for possible computational cross-overs, providing researchers with a wide range of examples, tools and detailed case studies to work from. Computational Autism will be an essential read to behavioral specialists, researcher's, developers and designers who are interested in understanding and tackling the increasing prevalence of autism within modern society today.
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