|
Showing 1 - 2 of
2 matches in All Departments
Winner of the 2019 Robert Picard Book Award The Handbook of Media
Management and Economics has become a required reference for
students, professors, policy makers and industry practitioners. The
volume was developed around two primary objectives: assessing the
state of knowledge for the key topics in the media management and
economics fields; and establishing the research agenda in these
areas, ultimately pushing the field in new directions. The
Handbook's chapters are organized into parts addressing the
theoretical components, key issues, analytical tools, and future
directions for research. With its unparalleled breadth of content
from expert authors, the Handbook provides background knowledge of
the various theoretical dimensions and historical paradigms, and
establishes the direction for the next phases of research in this
evolving arena of study. Updates include the rise of mobile and
social media, globalization, audience fragmentation and big data.
Winner of the 2019 Robert Picard Book Award The Handbook of Media
Management and Economics has become a required reference for
students, professors, policy makers and industry practitioners. The
volume was developed around two primary objectives: assessing the
state of knowledge for the key topics in the media management and
economics fields; and establishing the research agenda in these
areas, ultimately pushing the field in new directions. The
Handbook's chapters are organized into parts addressing the
theoretical components, key issues, analytical tools, and future
directions for research. With its unparalleled breadth of content
from expert authors, the Handbook provides background knowledge of
the various theoretical dimensions and historical paradigms, and
establishes the direction for the next phases of research in this
evolving arena of study. Updates include the rise of mobile and
social media, globalization, audience fragmentation and big data.
|
You may like...
Higher
Michael Buble
CD
(1)
R487
Discovery Miles 4 870
|