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With insistent cell-phone calls, incessant e-mails, and the
constant temptation to surf the web or troll social media sites,
digital distraction is one of the most challenging problems
business professionals face in the Too Much Information Age. It
steals their time, wastes their money, and generally decreases
their ability to react creatively and coherently to today's
ever-changing business environment.
Sorry, I Have to Take This tackles digital distraction head on.
Drawing upon a decade of practical experience helping business
professionals overcome this problem, Rust and Kramer teach
professionals how to utilize three seemingly simple
principles-Focus, Concentration, and Authenticity.
In this book, the authors first explore these principles through
the story of a sales vice president who struggles with information
overload. They then follow this story with a summary of their most
important points coupled with practical tips on how to implement
them and assessments to help readers measure their progress.
This is a wonderful book ... anyone who reads Sorry, I Have to
Take This will find themselves stopping and rethinking their use of
digital technology in all aspects of their lives. David Rust and
Bradley Kramer's principles of 'Actual reality is better than
virtual reality' and 'Quality of the day' would make anyone rethink
their use of cell phones and iPads. If you are looking to improve
your quality of life, this is a must-read book.
-Nolan D. Archibald, Chairman and CEO, Black & Decker
Corporation for 24 years
A critical resource for businesspeople across the globe, Sorry, I
Have to Take This is the ideal blueprint for maintaining focus and
achieving maximum effectiveness in today's fast paced,
digitally-saturated business world. Between texts, tweets, e-mails,
instant messages, mobile phone calls, and a slew of other sudden
distractions, it can be very challenging for professionals to
manage this technology effectively and we often waste huge amounts
of time, energy, and resources bouncing from one item to another
while leaving important tasks undone or poorly done. Digital
distraction is today's leading time-management problem and, within
these pages, David Rust and Brad Kramer have outlined,
step-by-step, how to address this challenge with practical
solutions to maintain focus and stay on track for success in
business and life.
-Ivan Misner, Ph.D., NY Times Bestselling Author and Founder of
BNI(r) (with over 150,000 members)
Sorry, I Have to Take This resonates with issues many working
people struggle with-balance in their lives, job pressures, the
digital harness they wear. This book has the potential to become
the 21st Century Who Ate My Cheese
-Paul R. Edwards, award-winning author of 17 books that have sold
over 2 million copies
The ability to focus, concentrate, and be authentic is absolutely
vital not just for elite athletes but for anyone who wants to
succeed at anything. Sorry, I Have To Take This correctly
emphasizes the importance of these qualities as well as identifies
practical ways to implement them despite the challenges of today's
digital technology. I whole-heartily recommend it.
-Anson Dorrance, Women's Soccer Head Coach at the University of
North Carolina, winner of 21 NCAA Women's Soccer Championships
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