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This book investigates the regime of consumer benchmarks in the
Unfair Commercial Practices Directive and explores to what extent
this regime meets each of the goals of the Directive. In
particular, it assesses whether the consumer benchmarks are
suitable in terms of achieving the three goals of the Directive:
achieving a high level of consumer protection, increasing the
smooth functioning of the internal market, and improving
competition in the market as such. In addition to providing a
thorough analysis of the consumer benchmarks and their relationship
to the goals of the Directive, at a more practical level, the book
provides insight into the working and consequences of the
benchmarks that can be used in the evaluation of the Unfair
Commercial Practices Directive and its application by the CJEU.
This assessment is important because the Directive, while promising
to regulate unfair commercial practices in a way that achieves the
Directive’s goals, has removed the possibility for Member States
to regulate unfair commercial practices themselves.
This book investigates the regime of consumer benchmarks in the
Unfair Commercial Practices Directive and explores to what extent
this regime meets each of the goals of the Directive. In
particular, it assesses whether the consumer benchmarks are
suitable in terms of achieving the three goals of the Directive:
achieving a high level of consumer protection, increasing the
smooth functioning of the internal market, and improving
competition in the market as such. In addition to providing a
thorough analysis of the consumer benchmarks and their relationship
to the goals of the Directive, at a more practical level, the book
provides insight into the working and consequences of the
benchmarks that can be used in the evaluation of the Unfair
Commercial Practices Directive and its application by the CJEU.
This assessment is important because the Directive, while promising
to regulate unfair commercial practices in a way that achieves the
Directive's goals, has removed the possibility for Member States to
regulate unfair commercial practices themselves.
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