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Americans don't have time to master all of the business cultures
essential to be successful in today's globalized environment. The
Little BRIC Book provides insider information that would take
diplomats years to learn. It's the ultimate crib sheet, guiding
employees with global responsibilities (Desk Diplomats) inside a
corporation or an outsource relationship. It focuses on action by
decoding how business preferences across Brazil, Russia, India and
China impact activities engaged in by every executive, manager and
project manager including: Managing Time, Managing Information,
Managing Decisions, Providing Feedback, Leading Indirectly,
Influencing Teams, Recognizing Sincerity, Preparing and Running
Conference Calls, Managing Communication Technologies, Using a
Translator, Using and Finding an Intermediary, Selecting a
Representative to Send to the BRIC, and Women Working with the
BRIC. This book will teach you the skills you need to become
successful in today's complex global environment and will teach you
how to deliver on the financial promise of globalization.
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