Semiotics provides key analytical tools to understand the creation and reproduction of meaning in social life. Although some fields have productively incorporated semiotic models, sociology still needs to engage with semiotic mediation. Written by a diverse group of authors in interpretive sociology, this ambitious volume asks what the relationship between meaning systems and action is, how we can describe culture and which roles we assign to language, social processes and cognition in a sociological context. Contributors offer empirical research that not only outlines the conceptual issues at stake, but also demonstrates ‘how to do things’ with semiotics through case studies. Synthesizing a diverse and fragmented landscape, this is a key reference work for scholars interested in the connection between semiotics and sociology.

How do people think about their identities? How do they express themselves individually and as part of collective groups, social movements, organizations, neighborhoods, or nations? Identity has important consequences for how we organize our lives, wield social power, and produce and reproduce privilege and marginality. In this lively and engaging book, Wayne H. Brekhus explores the sociology of identity and its social consequences through three conceptual themes: authenticity, multidimensionality, and mobility. Drawing on vivid examples from ethnography, current events, and everyday life, he offers an approach to identity that goes beyond the individual and demonstrates how social groups privilege, flag, and shape identities. Offering an insightful overview of the sociological approaches to understanding social identity in a multicultural, globalized world, The Sociology of Identity will be a welcome resource for students and scholars of identity, and anyone interested in the social and cultural character of the self.

Semiotics provides key analytical tools to understand the creation and reproduction of meaning in social life. Although some fields have productively incorporated semiotic models, sociology still needs to engage with semiosis mediation. Written by a diverse group of authors in interpretive sociology, this ambitious volume asks what the relationship between meaning systems and action is, how we can describe culture and which roles we assign to language, social processes and cognition in a sociological context. Contributors offer empirical research that not only outlines the conceptual issues at stake, but also demonstrates 'how to do things' with semiotics through case studies. Synthesizing a diverse and fragmented landscape, this is a key reference work for scholars interested in the connection between semiotics and sociology.

How do people think about their identities? How do they express themselves individually and as part of collective groups, social movements, organizations, neighborhoods, or nations? Identity has important consequences for how we organize our lives, wield social power, and produce and reproduce privilege and marginality. In this lively and engaging book, Wayne H. Brekhus explores the sociology of identity and its social consequences through three conceptual themes: authenticity, multidimensionality, and mobility. Drawing on vivid examples from ethnography, current events, and everyday life, he offers an approach to identity that goes beyond the individual and demonstrates how social groups privilege, flag, and shape identities. Offering an insightful overview of the sociological approaches to understanding social identity in a multicultural, globalized world, The Sociology of Identity will be a welcome resource for students and scholars of identity, and anyone interested in the social and cultural character of the self.

What does it mean to be a gay man living in the suburbs? Do you identify primarily as gay, or suburban, or some combination of the two? For that matter, how does anyone decide what his or her identity is?
In this first-ever ethnography of American gay suburbanites, Wayne H. Brekhus demonstrates that who one is depends at least in part on where and when one is. For many urban gay men, being homosexual is key to their identity because they live, work, and socialize in almost exclusively gay circles. Brekhus calls such men "lifestylers" or peacocks. Chameleons or "commuters," on the other hand, live and work in conventional suburban settings, but lead intense gay social and sexual lives outside the suburbs. Centaurs, meanwhile, or "integrators," mix typical suburban jobs and homes with low-key gay social and sexual activities. In other words, lifestylers see homosexuality as something you are, commuters as something you do, and integrators as part of yourself.
Ultimately, Brekhus shows that lifestyling, commuting, and integrating embody competing identity strategies that occur not only among gay men but across a broad range of social categories. What results, then, is an innovative work that will interest sociologists, psychologists, anthropologists, and students of gay culture.

How does culture shape our thinking? In what ways do our social and cultural worlds enter into our mental worlds? How do the communities we belong to influence what we notice and what we ignore? What cultural variation do we see in cognition? What general patterns do we see across this diversity and variation? In this lively and engaging book, Wayne H. Brekhus shows us the many ways that culture influences our cognitive thought processes. Drawing on a wide range of fascinating examples, such as how members of different subcultures perceive danger and safety, how cultures variably classify and perceptually weight race, how social actors use and present identity as a strategic resource, and how people across different organizational settings experience time, Brekhus takes us on a creative, diverse, and insightful tour of the sociocultural character of cognition. Culture and Cognition: Patterns in the Social Construction of Reality offers an invaluable survey of a wide-ranging body of research in the sociology of culture and cognition that will be an inviting resource for upper-level undergraduates, graduate students, and established research scholars alike.

Laud Humphreys (1930-1988) was a pioneering and fearless sociologist, an Episcopal priest, and a civil rights, gay, and antiwar activist. In graduate school during the late 1960s, he conducted extensive fieldwork in public restrooms in a St. Louis city park to discover patterns of impersonal sex among men. He published the results in "Tearoom Trade." Three decades later the book still triggers many debates about the ethics of his research methods. In 1974, he was the first sociologist to come out as gay. "Laud Humphreys: Prophet of Homosexuality and Sociology" examines the groundbreaking work through the life of a complex man and the life of the man through his controversial work. It is an invaluable contribution to sociology and a fascinating record of a courageous life.

In recent years there has been a growing interest in cognition within sociology and other social sciences. Within sociology this interest cuts across various topical subfields, including culture, social psychology, religion, race, and identity. Scholars within the new subfield of cognitive sociology, also referred to as the sociology of culture and cognition, are contributing to a rapidly developing body of work on how mental and social phenomena are interrelated and often interdependent. In The Oxford Handbook of Cognitive Sociology, Wayne H. Brekhus and Gabe Igantow have gathered some of the most influential scholars working in cognitive sociology to present an accessible introduction to key research areas in a diverse field. While classical sociological and newer interdisciplinary approaches have been covered separately by scholars in the past, this volume alternatively presents a broad range of cognitive sociological perspectives. The contributors discuss a range of approaches for theorizing and analyzing the "social mind," including macro-cultural approaches, interactionist approaches, and research that draws on Pierre Bourdieu's major concepts. Each chapter further investigates a variety of cognitive processes within these three approaches, such as attention and inattention, perception, automatic and deliberate cognition, cognition and social action, stereotypes, categorization, classification, judgment, symbolic boundaries, meaning-making, metaphor, embodied cognition, morality and religion, identity construction, time sequencing, and memory. A comprehensive look at cognitive sociology's main contributions and the central debates within the field, the Handbook will serve as a primary resource for social researchers, faculty, and students interested in how cognitive sociology can contribute to research within their substantive areas of focus.