Since the mid-1990s, there has been a seismic shift in attitudes toward gay and lesbian people, with a majority of Americans now supporting same-sex marriage and relations between same-sex, consenting adults. However, support for transgender individuals lags far behind; a significant majority of Americans do not support the right of transgender people to be free from discrimination in housing, employment, public spaces, health care, legal documents, and other areas. Much of this is due to deeply entrenched ideas about the definition of gender, perceptions that transgender people are not "real" or are suffering from mental illness, and fears that extending rights to transgender people will come at the expense of the rights of others. So how do you get people to rethink their prejudices? In this book, Melissa R. Michelson and Brian F. Harrison examine what tactics are effective in changing public opinion regarding transgender people. The result is a new approach that they call Identity Reassurance Theory. The idea is that individuals need to feel confident in their own identity before they can embrace a stigmatized group like transgender people, and that support of members of an outgroup can be encouraged by affirming the self-esteem of those targeted for attitude change. Michelson and Harrison, through their experiments, show that the most effective messaging on transgender issues meets people where they are, acknowledges their discomfort without judgment or criticism, and helps them to think about transgender people and rights in a way that aligns with their view of themselves as moral human beings.

This indispensable book debunks common myths and misconceptions about the LGBTQ community while providing accurate information about LGBTQ people, their successes and shared history, and the current challenges they face in American society. This book provides readers with a clear and unbiased understanding of what it means to be LGBTQ in the United States in the 2020s. Beginning with the origins of LGBTQ identity and history, the book addresses the current status of the LGBTQ community; gender expectations and performance in American culture; transgender and non-binary identity; behaviors and outcomes associated with LGBTQ people; and, finally, diversity within the LGBTQ community. Utilizing authoritative sources and lay-friendly definitions and explanations, this work punctures myths, misconceptions, and incorrect assumptions about sexual orientation, gender identity, and gender expectations and norms. In addition, it provides an illuminating record of the history of discrimination and mistreatment to which LGBTQ people have historically been subjected in the U.S. At a time when information itself is increasingly fraught in American political discourse, this book provides facts and context for the most important questions facing LGBTQ Americans, past, present, and future. Provides readers with factual, easy-to-understand information about sexuality, sexual orientation, and gender identity Confronts falsehoods, half-truths, and misconceptions about LGBTQ identity and life in the U.S. Bridges the divide between disparate sources of information about LGBTQ identity and rights in the U.S. Paints a broad narrative about sociopolitical change surrounding LGBTQ people and rights over time

American public opinion tends to be sticky. Although the news cycle might temporarily affect the public zeitgeist about abortion, the death penalty, or gun control, public support or opposition on these issues has remained remarkably constant over decades. But there are notable exceptions, particularly with regard to polarizing issues that highlight identity politics. Over the past three decades, public support for same-sex marriage has risen from scarcely more than a tenth to a majority of the population. Why have people's minds changed so dramatically on this issue, and why so quickly? Listen, We Need to Talk tests a theory that when prominent people representing particular interest groups voice support for a culturally contentious issue, they sway the opinions of others who identify with the same group, even if the interest group and the issue at hand have no obvious connection. In fact this book shows that the more the message counters prevailing beliefs or attitudes of a particular identity group, the more persuasive it is. While previous studies of political attitude change have looked at the effects of message priming (who delivers a message) on issues directly related to particular identity groups, this study is unique in that it looks at how identity priming affects attitudes and behaviors toward an issue that is not central or directly related to the targeted group. The authors prove their theory through a series of random experiments testing the positive effects of identity-based messaging regarding same-sex marriage among fans of professional sports, religious groups, and ethnoracial (Black and Latino) groups.

Since the mid-1990s, there has been a seismic shift in attitudes toward gay and lesbian people, with a majority of Americans now supporting same-sex marriage and relations between same-sex, consenting adults. However, support for transgender individuals lags far behind; a significant majority of Americans do not support the right of transgender people to be free from discrimination in housing, employment, public spaces, health care, legal documents, and other areas. Much of this is due to deeply entrenched ideas about the definition of gender, perceptions that transgender people are not "real" or are suffering from mental illness, and fears that extending rights to transgender people will come at the expense of the rights of others. So how do you get people to rethink their prejudices? In this book, Melissa R. Michelson and Brian F. Harrison examine what tactics are effective in changing public opinion regarding transgender people. The result is a new approach that they call Identity Reassurance Theory. The idea is that individuals need to feel confident in their own identity before they can embrace a stigmatized group like transgender people, and that support of members of an outgroup can be encouraged by affirming the self-esteem of those targeted for attitude change. Michelson and Harrison, through their experiments, show that the most effective messaging on transgender issues meets people where they are, acknowledges their discomfort without judgment or criticism, and helps them to think about transgender people and rights in a way that aligns with their view of themselves as moral human beings.

Get your head out of your @*&. Snowflake. Stupid liberal. Ignorant conservative. There is much discussion today about the decline in civility in American politics. Couple this phenomenon with the fracturing and hardening of political attitudes, and one might wonder how deliberative democracy, much less political civility, can survive if we can't even talk to people with whom we disagree. Insults are thrown, feelings are hurt, and family and friends, at best, decide to avoid political discussions altogether. At worst, arguments cause social groups to break apart. How can deliberative democracy survive if we can't even speak to people with whom we disagree? As this book argues, we need a new way to discuss politics, one that encourages engagement and room for dissent. One way to approach this challenge is to consider how public opinion changes. By and large, public opinion is sticky and change occurs very slowly; one exception to this is the more recent and significant change in public opinion toward LGBTQ rights and marriage equality. The marriage equality movement is considered one of the great success stories of political advocacy, but why was it so successful? Brian F. Harrison argues that one of the most powerful reasons is that a broad range of marriage equality advocates were willing to engage in contentious and sometimes uncomfortable discussion about their opinions on the matter. They started everyday conversations that got people out of their echo chambers and encouraged them to start listening and thinking. But the question remains, if simple conversation can work in one arena, can it work in others? And how and where does one approach such conversation? Drawing from social psychology, communication studies, and political science, as well as personal narratives and examples, A Change is Gonna Come reflects on the last fifteen years of LGBTQ advocacy to propose practical ways to approach informal political conversation on a variety of contentious issues. This book seeks to answer the seemingly simple question: how can we be politically civil to each other again?

American public opinion tends to be sticky. Although the news cycle might temporarily affect the public zeitgeist about abortion, the death penalty, or gun control, public support or opposition on these issues has remained remarkably constant over decades. But there are notable exceptions, particularly with regard to polarizing issues that highlight identity politics. Over the past three decades, public support for same-sex marriage has risen from scarcely more than a tenth to a majority of the population. Why have people's minds changed so dramatically on this issue, and why so quickly? Listen, We Need to Talk tests a theory that when prominent people representing particular interest groups voice support for a culturally contentious issue, they sway the opinions of others who identify with the same group, even if the interest group and the issue at hand have no obvious connection. In fact this book shows that the more the message counters prevailing beliefs or attitudes of a particular identity group, the more persuasive it is. While previous studies of political attitude change have looked at the effects of message priming (who delivers a message) on issues directly related to particular identity groups, this study is unique in that it looks at how identity priming affects attitudes and behaviors toward an issue that is not central or directly related to the targeted group. The authors prove their theory through a series of random experiments testing the positive effects of identity-based messaging regarding same-sex marriage among fans of professional sports, religious groups, and ethnoracial (Black and Latino) groups.