Praise for Bullish Thinking

"Bullish Thinking is a great read. The members of the Silver Institute truly enjoy Alden Cass's thought process as it relates to surviving in the fast-paced world of trading precious metals. I recommend this book to anyone involved in the financial services industry."
--Michael DiRienzo, Executive Director, The Silver Institute

"Bullish Thinking is a must-read book for sales professionals in every industry. Coping with adversity and emotional stress is an art that stock brokers, wealth advisors, and other financial professionals should acquire, in order to maintain stability, focus, and success in the office and in their personal life. I highly recommend this book to new and experienced advisors alike, as well as their managers, assistants, and staff."
--Tom Froehlich, CIMC, CIMA, Froehlich Financial Group, LTD, President, Wealth Advisor Institute

"Bullish Thinking is a powerful volume filled with positive thinking and hands-on strategies to help advisors and brokers change negative attitudes that affect their production, the running of their business, and their clients. A blueprint for success."
--Keith Gregg, President and co-CEO, First Allied Securities

"Dr. Cass's Bullish Thinking coaching, seminars, and private sessions have helped countless financial advisors, both in terms of their professional lives and their personal lives. Bullish Thinking is an excellent resource. The teamwork of Dr. Cass and Dr. Shaw is unmatched in the financial services industry."
--Leo Pusateri, President, Pusateri Consulting and Training, LLC, Buffalo; author, Mirror Mirror on the Wall Am I the Most Valued of Them All?

"Dr. Cass's and Dr.Shaw's observations are powerful and cut right to the underlying issues in our industry. Our only assets are people. They enter and leave the building every day. The health of our industry and the success of our clients are directly linked to the emotional well being of the professionals that serve."
--Timothy J. Pagliara, Managing Partner, Capital Trust Wealth Management

Anxiety is one of those entltles which everyone "knows," but which ultimately resists simple objective description. The essence of the phenomenon is its subjectivity. True it has its well documented associated physiological events: the increased pulse rate and blood pressure, sweating, and so on, but each of these phenomena may also be part of physical exertion, fear, or even pleasurable excitement. They cannot fully define the sense of threat, danger, collapse, malignancy in greater or smaller amount, in greater or lesser locali sation, with more or less objective evidence for its validity that characterises the particular psychological pain we all recognize as anxiety. It is precisely the essential subjectivity of anxiety and its association with an enormous range of experience that makes it difficult to assign to it well-defined diagnostic labels of the kinds so carefully described by Dr. Spitzer in his chapter on classification. His chapter ranges from the extreme dread of "Panic Disorders," to the diffuse terror of the environment which used to be labelled "Agoraphobia" (and is still so called in the day to day pragmatic usage of many clinics) and is not assimilated to the class of phobias with the label "Social Phobias." He also addresses the "Simple Phobias" which are perhaps the most readily labelled of the many varieties of anxiety."

"The Bullish Thinking Guide for Managers" serves as an educational tool for proactively dealing with emotional distress that may affect advisors in the high-risk/high-reward world of finance. In it, Dr. Alden Cass and Dr. Brian Shaw--with the help of Sydney LeBlanc--explore strategies that will help you recognize potential job stressors, manage office conflicts, and implement appropriate solutions. It will also assist you in developing a specific set of skills that will allow you to deal with the unpredictability of this environment.