This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providing a detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. The impact of collaboration on tourism marketing strategy and the implementation of marketing programmes is then explored. Issues for discussion include the benefits and drawbacks of collaboration marketing, the internal processes, resource implications and external impacts of collaboration marketing, and the challenge of managing parallel competitive and collaborative marketing strategies. Tourism Marketing: A Collaborative Approach offers a strategic marketing framework for application in interorganisational settings within the tourism industry. The existing marketing paradigm is questioned in an industry where rarely does any one organisation own or control all elements of the tourism product.

This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providing a detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. The impact of collaboration on tourism marketing strategy and the implementation of marketing programmes is then explored. Issues for discussion include the benefits and drawbacks of collaboration marketing, the internal processes, resource implications and external impacts of collaboration marketing, and the challenge of managing parallel competitive and collaborative marketing strategies. Tourism Marketing: A Collaborative Approach offers a strategic marketing framework for application in interorganisational settings within the tourism industry. The existing marketing paradigm is questioned in an industry where rarely does any one organisation own or control all elements of the tourism product.

Contemporary Cases in Heritage Tourism: Volume 1 examines 9 international cases under the sections of Managing Heritage Sites, World Heritage Sites, and Heritage Tourism. Cases include: Festivals as Expressions of Heritage: A Viking Case Study, Ethnic Enclaves as Visitor Attractions: Singapore's Little India, Managing Religious Heritage Attractions: The Case of Jerusalem Challenges faced by heritage projects in a rapidly changing society: The case of Wutai Shan, China, Edinburgh WHS: A Heritage Case Study, Indigenous Tourism and Heritage: A Maori Case Study and more. Written by established experts in the field, the volume comprises substantial, in-depth and detailed case studies, written with specific learning objectives in mind. Furthermore, each case is fully referenced in academic style and accompanied by a wealth of supplementary material including discussion questions, further reading and links to websites. Teaching notes, slides, essay questions, exam questions with guide answers, links to further resources are also available from the website (www.goodfellowpublishers.com). All cases within Contemporary Cases in Heritage Tourism: Volume 1 are available for individual download from the Contemporary Cases Online website (see www.goodfellowpublishers.com) or for e-readers (Kindle, Kobo), and can be purchased in a 'pick-and-mix' fashion to suit the needs of the reader. The online cases are packed with hyperlinks to original sources, further readings and websites. Readers can follow these links to obtain further information about the specific concepts, terms, issues and organisations identified in each case. Features of this book and those in the series include: * Topical currency: a series of up-to-date, topical case studies in the allied fields of tourism, heritage, hospitality, leisure, retail, events and sport; * Rich, in-depth treatment of material: extensive case studies with copious illustrative material to draw students in to the cases; * Additional student material: discussion questions, further reading, links to websites; * Tutor resources: teaching notes, slides, essay questions, exam questions with guide answers, links to further resources; * Online purchase: individual cases chapters will be available for purchase individually or in volume packages.

Contemporary Cases in Tourism: Volume 1 presents 11 international case studies, collected under the headings of marketing tourism, sustainable tourism and niche tourism. Written by an international team of experts, it comprises substantial, in-depth and detailed case studies, written with specific learning objectives in mind.

'New Frontiers in Marine Tourism' is the first book of this kind to address and analyse this burgeoning tourism sector comprehensively. By integrating aspects such as the sustainability, safety, education, experiences and management of diving tourism the text highlights a variety of pressing topics related to the management of diving tourism, including: * different types of diving locations and their particular characteristics and the geographical distribution of dive locations * the growth and economic significance of diving tourism in destinations worldwide * different motivations and typologies of diving tourists, their learning behaviour, knowledge of marine environments, and their interaction with flora and fauna. * diver satisfaction, attitudes and preferences, education and interpretation, and compliance with regulations * environmental impacts, and aspects of risk and health.

Contemporary Cases in Sport: Volume 1 examines 12 international cases under the sections of policy and politics, impacts and legacy, and identity and experiences. Cases include: the economics of international sports events, sport and corporate social responsibility, leveraging benefits from sports events, resident impacts of sports events, sport and visitor behaviour and nostalgia and sport, and more. Written by established experts in the field, the volume comprises substantial, in-depth and detailed case studies, written with specific learning objectives in mind. Furthermore, each case is fully referenced in academic style and accompanied by a wealth of supplementary material including discussion questions, further reading and links to websites. Teaching notes, slides, essay questions, exam questions with guide answers, links to further resources are also available from the website (www.goodfellowpublishers.com). All cases within Contemporary Cases in Sport: Volume 1 are available for individual download from the Contemporary Cases Online website (see www.goodfellowpublishers.com) or for e-readers (Kindle, Kobo), and can be purchased in a 'pick-and-mix' fashion to suit the needs of the reader. The online cases are packed with hyperlinks to original sources, further readings and websites. Readers can follow these links to obtain further information about the specific concepts, terms, issues and organisations identified in each case. Features of this book and those in the series include: * Topical currency: a series of up-to-date, topical case studies in the allied fields of tourism, heritage, hospitality, leisure, retail, events and sport; * Rich, in-depth treatment of material: extensive case studies with copious illustrative material to draw students in to the cases; * Additional student material: discussion questions, further reading, links to websites; * Tutor resources: teaching notes, slides, essay questions, exam questions with guide answers, links to further resources; * Online purchase: individual cases chapters will be available for purchase individually or in volume packages. Also in this series - Contemporary Cases in Tourism Volume 1. Dr Brian Garrod is Reader in Tourism Management at Aberystwyth University. Professor Alan Fyall is Deputy Dean Research & Enterprise in the School of Tourism, Bournemouth University.

Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. The third edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future. Now in its third edition, Managing Visitor Attractions has been fully revised and updated to include new content on increased visitor numbers, new destinations and attractions, social media, overtourism, environmental awareness and the experience economy. The book includes case studies on topics such as overtourism at natural attraction sites, new attraction development in Egypt, dark tourism in Latin America, dementia-friendly attractions, and manging sporting venues as attractions. New chapters include the role of the visitor attraction manager, managing safety and risk, themed attractions and storytelling, and digital marketing, among many others. With contributions from around the world, this is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.

Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. The third edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future. Now in its third edition, Managing Visitor Attractions has been fully revised and updated to include new content on increased visitor numbers, new destinations and attractions, social media, overtourism, environmental awareness and the experience economy. The book includes case studies on topics such as overtourism at natural attraction sites, new attraction development in Egypt, dark tourism in Latin America, dementia-friendly attractions, and manging sporting venues as attractions. New chapters include the role of the visitor attraction manager, managing safety and risk, themed attractions and storytelling, and digital marketing, among many others. With contributions from around the world, this is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.

Tourism impacts globally upon ecology, economies, peoples, cultures and the built environment, so devleopment must be sustainable to preserve the environment and culture it exploits. Taking an interdisciplinary perspective, this volume presents a comprehensive synthesis of the diverse considerations, language and terms particular to sustainable tourism. Writen by a global team of academics and practitioners to reflect sustainable tourism from a truly worldwide perspective, this book: Includes articles covering all aspects of sustainability and tourism, helpfully categorized into: 'Types' of tourism; common 'Terms'; important 'Organizations' and 'Awards'; key 'Treaties' and 'Schemes'; as well as 'Technical' aspects of sustainable tourism development. Presents detailed cross referencing between entries, suggestions for further reading and relevant websites, and is fully referenced with an extensive bibliography. Features a foreword from the Chair of the Global Sustainable Tourism Council (GSTC) and over 180 illustrations.

'Managing Visitor Attractions' is a unique text that provides a cutting edge insight into the issues, principles and practices of visitor attractions today and into the future.
Now in its second edition, this text has been fully revised and updated to include new case studies on attractions in Singapore, seasonal variation, religion-based attractions, HRM issues and heritage tourism. It also includes five new chapters looking at attraction success and failure, interpretation, school excursions, managing gardens and brand mannagement.
Divided into five parts, the book tackles the following topics:
* the role and nature of visitor attractions
* the development of visitor attraction provision
* the management of visitor attractions
* the marketing of visitor attractions
* future issues and trends
With contributions from around the world, 'Managing Visitor Attractions' is illustrated with up-to-date, international case studies from the UK, USA, Singapore, Australia, New Zealand, China, Denmark and Canada. It is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.
* Now in its second edition fully revised with five completely new chapters, including interpretation, attraction failure & success, and brand management
* Provides cutting-edge insight into the issues, principles and practices of visitor attractions
* Well-renowned contributors with a wealth of experience in the field
* New and classic international case studies from the UK, USA, Singapore, Australia, New Zealand, Greece and Canada

Marine ecotourism is a major growth area within ecotourism, itself a rapidly expanding area within tourism as a whole. The activity has been attracting increasing attention, both from the popular media and from professionals and academics with an interest in tourism's potential to contribute to sustainable development. However, there is a growing consensus that far too often the term has been used merely as a tool for capitalising on the good intentions of tourists, without the industry itself having to make fundamental changes to their products or to the way they go about their operations. This has often been to the detriment of local environments, economies and host communities. Yet the ideal of ecotourism, as it is properly understood, is to present local communities with a sustainable development alternative - one that works to the benefit of local ecosystems, local economies and local people. The purpose of the first section of this book is therefore to introduce the concept of marine ecotourism and to draw out some of the key issues involved in ensuring that marine ecotourism is developed in a genuinely sustainable manner. The second section then discusses some practical experiences of planning and managing marine ecotourism from around the world, identifying common problems and discussing what might constitute good practice in addressing those problems.