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What are the political forces which drive the process of change in
the health service? How do these forces impact on existing
structures of power, policy and organisation? In addressing these
questions, Brian Salter applies an original theory of political
change to key areas of NHS activity. He shows how the escalating
demand for health care combined with recent radical policy
initiatives has posed different problems for politicians, doctors,
bureaucrats and managers. Out of the accommodations reached, a new
shape has emerged for the NHS.
Much has been written about higher education but very little about
the organisations of the state which increasingly determine its
destiny. Employing the theory of educational change developed in
the authors' previous work, this book analyses the contribution
each part of the state structure has made to the present condition
of higher education. Beginning with the political parties and
parliamentary committees, it shows how there has been a steady
decline in support for the traditional values of autonomous
university education and a growing belief in the accountability of
higher education to the needs of the economy. It then proceeds to
show how this ideological change was fostered by the DES and used
to justify the development of bureaucratic mechanisms of management
and control.
Brilliant PR just got easier You are about to discover everything
you need to know about Public Relations. PR is the practice of
conveying messages to the public with the intention of changing the
public's actions by influencing their opinions. By targeting
different audiences with different messages to achieve an overall
goal, PR practitioners can achieve widespread opinion and
behavioural change. Communications is seen as being a key element
in business, with PR experts increasingly called on to advise
senior management on appropriate communications strategies, before
decisions are made, rather than being called on to defend them
after they have been made. But PR is not just for self-conscious
organizations. If you are looking for a job or an in-house
promotion; or if you are trying to publicize a fundraiser for your
local charity; if you're trying to advance a cause, or you want
others to appreciate your point of view, you need your voice to be
heard. Nowadays there is a veritable plethora of communication
channels available, ranging from traditional newspapers and
magazines to online outlets including ezines, social networking
sites and blogs. Some of these are good in some situations, but
hopeless in others. Throughout this book we will be concentrating
on how we can effect the flow of information and how we can achieve
the desired mindset change in our target audiences. - Sunday: Who
needs PR - Monday: External audiences - Tuesday: Dealing with the
media - Wednesday: Social Media - Thursday: Practical pointers for
powerful press releases - Friday: Marketing communications -
Saturday: Internal PR
If you want to be the best, you have to have the right skillset.
From strategy, mobile and ecommerce to social media, SEO and PR,
THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of
tools, techniques, and strategies for success. Discover the main
themes, key ideas and tools you need and bring it all together with
practical exercises. This is your complete course in modern
marketing. ABOUT THE SERIES ULTIMATE books are for managers,
leaders, and business executives who want to succeed at work. From
marketing and sales to management and finance, each title gives
comprehensive coverage of the essential business skills you need to
get ahead in your career. Written in straightforward English, each
book is designed to help you quickly master the subject, with fun
quizzes embedded so that you can check how you're doing.
Whether you are finding your way as a manager or you want to
enhance the skills you already have, the Instant Manager series is
exactly what you need! Written by leading experts, they are
inexpensive, concise but above all authoritative guides to the
subject at hand. The portable format allows you to carry the book
wherever you go and to fit learning and development into your busy
work life. Based on the 10 most FAQs, each chapter ends with a
quick tip that can be taken on board immediately. A tear out card
covering the most salient points allows you to carry the expertise
with you wherever you go. Giving an effective presentation or a
speech is one of the main ingredients for forging out a successful
career path; yet for many it is also a terrifying prospect. But
rising to the challenge and mastering some simple techniques can
turn the nightmare scenario into something that you can not only
become more proficient at, the more you do it, but even learn to
love. Written for aspiring or developing managers , it will include
the following : - Why should I need to learn presentation skills? -
What do I want to achieve in my presentation? - How can I make best
use of scripts, notes and spider diagrams? - How can I add flavour
to my presentation to make it more interesting? - What techniques
should I use for engaging the audience? - What problems am I likely
to encounter and how can I deal with them?
What are the political forces which drive the process of change in
the health service? How do these forces impact on existing
structures of power, policy and organisation? In addressing these
questions, Brian Salter applies an original theory of political
change to key areas of NHS activity. He shows how the escalating
demand for health care combined with recent radical policy
initiatives has posed different problems for politicians, doctors,
bureaucrats and managers. Out of the accommodations reached, a new
shape has emerged for the NHS.
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