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Strategy Beyond Markets (Hardcover)
Brian Silverman; Edited by John M. de Figueiredo, Michael Lenox, Felix Oberholzer-Gee, Richard G. Vanden Bergh
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R4,531
Discovery Miles 45 310
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Ships in 12 - 17 working days
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Strategy Beyond Markets examines how the strategies employed by
firms affect long run value. Scholars in this field focus their
attention on firm interactions with entities other than the firm's
primary market stakeholders. These stakeholders include
international NGOs, environmental groups, local communities,
regulators, politicians and the courts. This book is organized
around three themes: Public politics, private politics, and
integrated political strategy. In public politics, firms use
sophisticated instruments (e.g., campaign funding, committee
participation) to influence local, national, and international
political environments. In private politics, firms work closely
with NGOs and other special interest groups to preempt unfavorable
policy, react swiftly to crises, and proactively develop socially
responsible strategies. Additionally, firms that are heavily
influenced by politics are more likely to craft integrated
political strategy as part of a more comprehensive plan. This
special issue comprises papers from preeminent scholars including
David Baron, Jean-Philippe Bonardi, Daniel Diermeier, Thomas Lyon,
John Maxwell, Ken Shotts, and Dennis Yao.
Business historians and economic historians frequently contribute
to our understanding of strategic management, and strategy scholars
often rely on a deep understanding of historical context to make
sense of classic strategy issues. Historically, the two sets of
scholars have not always communicated with each other as
effectively as one might hope. They also have different approaches
to methodology and assessment of validity of results, which adds to
this 'two solitudes'. In this volume, strategy scholars, business
historians, and economic historians are brought together to develop
a volume that explores the complementarities of approaches.
This volume is designed to renew, stimulate and facilitate
discussion about project-based organizations (PBOs) and how they
increasingly pervade business dimensions, from R&D and new
product development, to the production of complex capital goods and
implementation of organizational change across very different
industries such as management consulting, engineering or
entertainment. Contributors analyze PBOs as firms, units or
networks of firms set up to complete a specific assignment, as well
as address the evolution from traditional operations-driven project
management, to the strategic role of projects in delivering
innovation and organizational change, and the implications for
research and teaching. The volume brings together scholars with a
diverse theoretical background and using a wealth of methodological
approaches in studying PBOs. It focuses on theoretical frameworks
for understanding PBOs through different lenses, looks at learning
at the individual, team and organizational levels in temporary
organizational structures, investigates current issues related to
projects and networks, and identifies new areas for future
research.
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