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Most organizations fail to take full advantage of their employees'
knowledge, initiative, and imagination. In this accessible and
practical book, J.-C. Spender and Bruce Strong provide a guide for
building entrepreneurial workforces through carefully designed
conversations between management and employees. These 'strategic
conversations' make employees partners in the strategy development
process, engaging them to help shape the organization's future. The
result is transformational: instead of strategy being a dry,
periodic planning exercise for the few, it becomes a dynamic and
continuous act of co-creation enriched by the many. Case studies
illustrate how leading organizations have used strategic
conversations to build sustained competitive advantage, create
innovative business models, make better decisions under
uncertainty, reduce the need for change management, and enhance
employee engagement. The book will appeal to managers,
entrepreneurs of all stripes, and teachers and students in schools
of business and public administration.
Most organizations fail to take full advantage of their employees'
knowledge, initiative, and imagination. In this accessible and
practical book, J.-C. Spender and Bruce Strong provide a guide for
building entrepreneurial workforces through carefully designed
conversations between management and employees. These 'strategic
conversations' make employees partners in the strategy development
process, engaging them to help shape the organization's future. The
result is transformational: instead of strategy being a dry,
periodic planning exercise for the few, it becomes a dynamic and
continuous act of co-creation enriched by the many. Case studies
illustrate how leading organizations have used strategic
conversations to build sustained competitive advantage, create
innovative business models, make better decisions under
uncertainty, reduce the need for change management, and enhance
employee engagement. The book will appeal to managers,
entrepreneurs of all stripes, and teachers and students in schools
of business and public administration.
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