'I was spotty, wore an anorak, had biro-engraved flared blue jeans with "purple" and "Sabbath" written on the thighs, and rode an ear-splittingly uncool moped. Oh yes, and I wanted to be a drummer...' Bruce Dickinson - Iron Maiden's legendary front man - is one of the world's most iconic singers and songwriters. But there are many strings to Bruce's bow, of which larger-than-life lead vocalist is just one. He is also an airline captain, aviation entrepreneur, motivational speaker, beer brewer, novelist, radio presenter, film scriptwriter and an international fencer: truly one of the most unique and interesting men in the world. In What Does this Button Do? Bruce contemplates the rollercoaster of life. He recounts - in his uniquely anarchic voice - the explosive exploits of his eccentric British childhood, the meteoric rise of Maiden, summoning the powers of darkness, the philosophy of fencing, brutishly beautiful Boeings and firmly dismissing cancer like an uninvited guest. Bold, honest, intelligent and funny, this long-awaited memoir captures the life, heart and mind of a true rock icon, and is guaranteed to inspire curious souls and hard-core fans alike.

With an unmistakable cover design, we are excited to announce that the foreword for this year's Good Beer Guide has been penned by Bruce Dickinson, frontman and lead singer of Iron Maiden. Bruce is the frontman and lead singer of one of the most successful bands to come from the UK, Iron Maiden. He is also a collaborative brewer with Robinsons, producing one of the UK's most successful real ale beer brands that started with Trooper a decade ago. His foreword is a personal reflection on his love of beer, pubs, and a job that he describes as 'the best on the planet' - which includes brewing and drinking beer! 'You hold in your hands a voyage of discovery not just through a wonderful world of traditional ales and brewers, but also a lens through which to observe the web of history which weaves around the fabric of that almost unique institution-the British Pub.' - Bruce Dickinson