Go back in time to a place where ingenuity and perseverance were all one needed to make a go of things in the northern British Columbian wilderness. A celebration of the people and lifestyles of this once-remote frontier, Outposts and Bushplanes commemorates the regions rich recent past history. The book also describes the vital role played by the relatively new light aircraft of the day and the skill of their capable pilots and engineers. Adventure-lovers and outdoors people will enjoy reading about fine folk of the Northwest and their often-daunting exploits as they settled this isolated region during the middle of the last century. Written in a descriptive and down-to-earth manner, Outposts and Bushplanes returns readers to the glory days of central British Columbia. Author Bruce Lamb brings his audience along as he flies in and out of the far-flung northern bush and introduces them to just some of the resilient characters that populated this area.

Offering a comprehensive guide to public relations management, this text provides analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice. This third edition has involved fundamental restructuring and updating of existing material and the incorporation of extra techniques and strategies. These include: the use of multimedia techniques in PR; overseas media and the globalization of media communications; and case examples - notably New Labour's rebranding and media management since 1997, government PR during the 2001 war against Afghanistan, and the 2002 football World Cup. The book presents the core strategies for successful PR combining this with indepth advice on implementation and the everyday techniques that every PR person needs to grasp. With a range of user-friendly textual features, the book's practical, how-to focus, wedded to firm theoretical analysis, should makes it a useful text for those studying for professionally accredited examinations such as the IPR, CAM and LCCI awards. It is also a useful aide-memoire for all practising PR professionals.