Stunning Sentences, Powerful Paragraphs, and Riveting Reports

A source book of proven tips and techniques to make your writing clearer, simpler, and more memorable.

Whether it's a Web page on the Internet or a chapter in an annual budget report, readers today have less time to spend wading through text-they want the writing they read to be articulate and to the point. Effective Writing will help writers at any level of proficiency produce clear, concise writing structured around the messages they want to convey to their audience, and supported with strong, well-developed paragraphs and sentences.

Written in plain language and a relaxed style, this book is easily adaptable to a wide variety of writing styles and tasks, and will be helpful at any stage of the process: conceptuali-zation, writing, or editing.

• Any writer weary from the battle with words will be grateful for the no-nonsense, straightforward approach in this book: no pronouncements on the nature of writing, no lists of rules, but clear recommendations backed by a wealth of examples.
• Also available in three individual paperback volumes

In today's society, a wealth of information can be obtained at the touch of a button. But while information is abundant, time, unfortunately, is not. How do you present your material in a way that grabs--and holds--the attention of your audience? Whether you are writing a report, drafting email, creating a Power Point presentation, or building a Web site, this book shows how to use language that is easily accessible, never oppressive. It explains how to organize content in progressive, digestible detail, allowing readers to navigate a document's contents and to move quickly to areas of interest. And it describes how to link ideas within a document and across the mediums of print, Internet, and CD-ROM. Each two-page spread covers one subject and is linked to other subjects for further study. More than one hundred sets of recommendations, backed by concrete examples, cover everything from common grammatical mistakes to the basics of using charts and tables.

Explores the essentials of solid, point-based paragraphs, with chapters on unifying each paragraph around one point, developing paragraphs in a variety of interesting ways, binding sentences within the paragraph, and creating smooth transitions. A catalog of exemplary paragraph patterns, supported with clear diagrams, gives readers models to follow and options to consider.

Offers more than 100 model sentence types in a catalog format, giving writers many interesting and provocative ways to say what they mean. Writers looking for a more striking way to open a sentence will find these options: the announcement, the editorial opening, the opening appositive, the opening absolute, and the conjunction opening, among others. Examples of each sentence type ensure the reader's understanding of the concepts.

Covers everything from the first spark of inspiration to the final draft. Writers will see how a series of careful questions will lead them to the messages of their reports, and will learn how to let those messages drive the structure of the piece. From this foundation they will be able to create a paragraph-by-paragraph plan of their entire report. A final chapter explains the author's techniques for editing reports of any length.