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Design-inspired Innovation (Paperback): James M. Utterback, Sten Ekman, Susan Walsh Sanderson, Bengt-Arne Vedin, Roberto... Design-inspired Innovation (Paperback)
James M. Utterback, Sten Ekman, Susan Walsh Sanderson, Bengt-Arne Vedin, Roberto Verganti, …
R1,200 Discovery Miles 12 000 Ships in 12 - 17 working days

When an innovation is inspired by design, it transcends technology and utility. The design delights the user, seamlessly integrating the physical object, a service, and its use into something whole. A design-inspired innovation is so simple that it becomes an extension of the user. It creates meaning and a new language. Design-Inspired Innovation takes a unique look at the intersection between design and innovation, and explores the novel ways in which designers are contributing to the development of products and services. The book's scope is international, with emphasis on design activities in Boston, England, Sweden, and Milan. Through a rich variety of cases and cultural prisms, the book extends the traditional design viewpoint and stretches the context of industrial design to question -- and answer -- what design is really all about. It gives readers tools for inspiration, and shows how design can change language and even create human possibilities.

Design-inspired Innovation (Hardcover): James M. Utterback, Sten Ekman, Susan Walsh Sanderson, Bengt-Arne Vedin, Roberto... Design-inspired Innovation (Hardcover)
James M. Utterback, Sten Ekman, Susan Walsh Sanderson, Bengt-Arne Vedin, Roberto Verganti, …
R2,787 Discovery Miles 27 870 Ships in 10 - 15 working days

When an innovation is inspired by design, it transcends technology and utility. The design delights the user, seamlessly integrating the physical object, a service, and its use into something whole. A design-inspired innovation is so simple that it becomes an extension of the user. It creates meaning and a new language. Design-Inspired Innovation takes a unique look at the intersection between design and innovation, and explores the novel ways in which designers are contributing to the development of products and services. The book's scope is international, with emphasis on design activities in Boston, England, Sweden, and Milan. Through a rich variety of cases and cultural prisms, the book extends the traditional design viewpoint and stretches the context of industrial design to question -- and answer -- what design is really all about. It gives readers tools for inspiration, and shows how design can change language and even create human possibilities.

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