On The Clock is an all access pass into the world of country music and into the grueling process leading up to the NFL Draft. Through the eyes of football sensation Adam Alford, see how he and his country music star dad battle through the trials of adversity while pursuing their passions in life. Feel Adam's pain through a tragic loss in his life and the unsettling reality of his dad's arrest in connection to a murder. Discover the practical wisdom used to change the trajectory of both of their lives.

On the most important day of his life, quarterback sensation Adam Alford finds himself lost in a sea of people and cameras in the greenroom at the NFL Draft. He lost his mom in a violent storm when he was 10. After her death, his one- hit-wonder Country Music singer/songwriter dad was relegated to singing at a local roadside club as he struggled with alcohol, depression and the responsibility of raising Adam. With the uncommon influence of Adam’s agent, his girlfriend, and her mom, he and his dad found a way to make it. On the Clock outlines the simple principles of success that got Adam and his father through their trials, showing readers they they too can fight through adversity and achieve their own personal goals.